Private Content to be Launched by Glamour Plus - The First Nationwide Adult Content DTT Channel in Italy

Private Content to be Launched by Glamour Plus - The First Nationwide Adult Content DTT Channel in Italy

BARCELONA, Spain, July 17 /PRNewswire-FirstCall/ -- Private Media Group Inc. (NASDAQ:PRVT) a worldwide leader in premium-quality adult entertainment content today announced a strategic partnership with Glamour Plus, the first nationwide adult pay-DTT TV channel in Italy's fast growing Digital Terrestrial Television (DTT) market. This is a landmark licensing agreement between the two companies. It makes Private the first major adult entertainment company to be broadcast via nationwide DTT in Italy.

Faced with the imminent closure of analog TV services, a growing number of Western Europeans are opting for (DTT) as a replacement. Market analysis(i) forecasts DTT to be the primary TV Service in 44% of Western European Households by 2012. Italy is one of the most interesting markets and is expected to show the strongest growth in DTT over the next five years, with pay-DTT a leading component of that growth.

Peter Cohen, COO of Private explained: "This launch represents a new and compelling platform to distribute Private content to a large incremental audience in Italy. This is the beginning of what is expected to be a proliferation of DTT launches across the EU, and Private has taken an aggressive approach to maximizing its distribution as the leading adult content provider on this exciting new platform. Newly established adult Pay-TV channels preparing to launch on the added channel space DTT platforms provide require a large volume of high quality content to offer consumers at start-up to be competitive. Private is one of the largest adult content producers in the world with an extensive wholly owned library to offer DTT operators, and as a result we project significant incremental contribution to operating profit from DTT over the next 18-24 months."

Allesandro Rossi from Target Communications who represent Glamour Plus said: "To date over 5 million set-top boxes have been sold in Italy and as we inevitably move closer to the analog switch off in 2012, the DTT market in Italy is set to explode. Glamour Plus uses the Nagravison Encryption System and it is broadcast over the Pangea platform. We expect Glamour Plus to be the leader in adult content distribution in Italy, so its stands to reason that we would want to partner with Private, the leading name in adult entertainment."

   NOTES TO THE EDITOR:    Footnotes  

(i) According to the new research brief, "European DTT Services Snapshot" published by ABI Research, June 2008.

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 900 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private's vision is to be the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Disclaimer

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

    For further information please contact:    Simon Jordan    Marketing Department    Private Media Group    Tel +34 93 620 80 90    simon.jordan@private.com  

First Call Analyst:
FCMN Contact:

Source: Private Media Group

CONTACT: Simon Jordan, Marketing Department of Private Media Group,
+34 93 620 80 90, simon.jordan@private.com

Web site: http://www.prvt.com/

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Profile: International Entertainment