Philadelphia Soul and Virgin Mobile USA Announce Free Soul Celebration Featuring Bon Jovi to Celebrate AFL Championship Season

Philadelphia Soul and Virgin Mobile USA Announce Free Soul Celebration Featuring Bon Jovi to Celebrate AFL Championship Season

PHILADELPHIA, July 31 /PRNewswire-FirstCall/ -- Virgin Mobile USA and Bon Jovi will offer up some rock and soul with a free Soul Celebration featuring Bon Jovi as a follow up to the Philadelphia Soul's Virgin Mobile ArenaBowl XXII championship. Virgin Mobile USA today announced that in celebration of the Soul's ArenaBowl victory, the no-annual contract wireless company will be presenting a free, live Soul Celebration featuring Bon Jovi to be held at a time and place to be announced next week. The celebration is part of a broader partnership that Virgin Mobile USA and the Philadelphia Soul are finalizing to run throughout the 2009 season. The Philadelphia Soul and Virgin Mobile USA will work together to offer Soul fans and Virgin Mobile USA customers access into this exclusive event.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )

"We are thrilled to partner with the Philadelphia Soul to bring this legendary band to perform a free, live Soul Celebration as the perfect follow-up to the teams' Virgin Mobile ArenaBowl Championship XXII," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "We look forward to working with the team to get Soul fans as well as Virgin Mobile USA customers into this exclusive event."

About Virgin Mobile USA, Inc.

Virgin Mobile USA (NYSE:VM) , through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network. Virgin Mobile USA's full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 140,000 locations. Virgin Mobile USA, known for its award-winning customer service, was recently rated the best prepaid wireless service for the second year in a row in the Annual PC Magazine Readers' Choice Survey, with 90% of its own customers reporting satisfaction with its service.

About The Philadelphia Soul

The Soul celebrated their fifth anniversary this season with a 59-56 win over the San Jose SaberCats in Virgin Mobile ArenaBowl XXII. The Soul drew a total of 131,817 fans this season, their largest number since their inaugural season of 2004. The Soul sold out four games in the 2008 season and averaged a crowd of 16,477 fans per game. Since their inception, the Soul have drawn a total of 646,043 fans, the most in the AFL over that time frame. Following last season, the Soul were recognized with the Commissioner's Award as the Organization of the Year and were an honorable mention for the PRISM Award in the category of fan appreciation.

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE
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Source: Virgin Mobile USA

CONTACT: Corinne Nosal of Virgin Mobile USA, +1-908-607-4235,
Corinne.nosal@virginmobileusa.com; or Alicia Young of Ruder Finn,
+1-212-593-6343, younga@ruderfinn.com, for Virgin Mobile USA

Web site: http://www.virginmobileusa.com/

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Profile: International Entertainment