Music Sensations Ludacris and Tommy Lee Battle it Out on Planet Green's Hottest New Show 'BATTLEGROUND EARTH,' Where They'll Need to 'Go Green' or Go Home!
Music Sensations Ludacris and Tommy Lee Battle it Out on Planet Green's Hottest New Show 'BATTLEGROUND EARTH,' Where They'll Need to 'Go Green' or Go Home!
LOS ANGELES, July 10 /PRNewswire/ -- The hard-charging, hard-partying, carbon-laden world of tour bus-living musicians doesn't exactly scream green! Now, Planet Green challenges two icons to join the newest trend in music; 'going green.' BATTLEGROUND EARTH: LUDACRIS vs. TOMMY LEE challenges hip hop superstar Chris "Ludacris" Bridges and rock god Tommy Lee to battle against the toxic forces destroying Mother Earth as they travel across the country on a 10-episode tour. The series premiere is August 3, 2008 at 10 p.m. ET.
Viewers witness the two stars pushed to the limit as they attempt to keep their high-wattage acts on an eco-friendly course. Enlisting the help of their posses, aka "ecorages," Ludacris taps Willie Box, Sesean Bridges, and Tony "4 Ize" Hayes III while Tommy Lee relies on Diggity Dave, Johnny Colt, and Nina Bergman to help him get to the finish line. In case the ecorages don't add enough to the competition, Ludacris and Tommy have plenty of celebrity guests to turn to including Jane Fonda, Sean Combs, Pamela Anderson, Gene Simmons, and anyone else willing to lend a hand. Ludacris and Tommy Lee dive right into the BATTLEGROUND EARTH competition with unexpected and sometimes hilarious results.
In the "Fast Fuel" episode Ludacris and Tommy Lee's bio-diesel tour buses are running on empty in the middle of the Texas Panhandle. They must roll into a fast food restaurant and look for fast food grease to turn into eco-friendly fuel. In another episode the duo shows up in Las Vegas to set the Guinness World Record for taking the "Largest Shower."
Throughout the tour they battle to get the word out about the state of the environment. This Rap n' Roll battle culminates in a green carpet benefit concert at LA's legendary Greek Theater. The concert featuring Luda, Tommy Lee and many of their famous musician friends raised more than $33,000, including a donation from Treeland, benefiting the renewal of Griffith Park, which was devastated by recent wildfires.
BATTLEGROUND EARTH is not about winning the race but ultimately raising awareness about the environment. Spots called "Pass it On" featuring an eclectic group of celebrities including Magic Johnson, Wayne Brady, Travis Tritt, and Criss Angel, among others, offer eco tips to viewers and are featured throughout the 10-episodes.
The talent featured in BATTLEGROUND EARTH have made plenty of headlines for their antics on and off the stage. Christopher Brian Bridges, also known by his rap alias Ludacris, is the CEO of Disturbing tha Peace, an imprint distributed by Def Jam Recordings. His breakout roles in Hustle and Flow and the Academy Award winning film Crash have led to starring roles in the upcoming ROCKNROLLA and Max Payne. He has sold over 15 million records in the U.S. alone and is tied for the title of hip hop artist with the second most Billboard Hot 100 number one hits. His eagerly awaited upcoming album, Theatre of the Mind, drops this winter and his newest restaurant, Straits Atlanta, opened this spring.
Tommy Lee is best known as the drummer for the wildly popular heavy metal band Motley Crue. Motley Crue has sold 45 million albums (25 million in the US alone) over their 25-year career. After leaving Motley Crue, Lee founded Methods of Mayhem and embarked on solo work including guest appearances on other artists' albums such as Nine Inch Nails and Rob Zombie.
Lee also launched a clothing line with People's Liberation that was inspired by his tattoos. Currently, Tommy is touring with partner DJ Aero as part of one of the world's premier DJ teams.
BATTLEGROUND EARTH is a primetime series produced for Planet Green by the Greif Company. Leslie Greif and Adam Reed are the executive producers for Greif, Steve Jones is co-executive producer and Jonathan McHugh is supervising producer. Howard Lee is vice president of production and executive producer for Planet Green and Lisa Caruso is executive producer.
The Greif Company was nominated for an Emmy(R) Award this year for TCM's acclaimed documentary, BRANDO. Today, the company produces numerous shows including the fourth season of A&E's most popular series GENE SIMMONS FAMILY JEWELS.
The Greif Company was incorporated under writer/director/producer Leslie Greif, who made a name for himself creating numerous TV movies, series, mini-series and specials for all major networks including HBO, ABC, CBS, Fox, A&E, TNT and USA. The Company has also produced several features including FUNNY MONEY starring Chevy Chase, and KEYS TO TULSA starring Cameron Diaz, Eric Stoltz and James Spader.
About Planet Green:
Planet Green is Discovery Communications' global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television and entertainment network in more than 50 million homes as of June 4, 2008. Planet Green is the multiplatform media destination with a mission. It's the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green's unique content, tools and information will enlighten, empower and most importantly, entertain. Planet Green's platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented PlanetGreen.com.
About Discovery Communications:
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery's 100-plus worldwide networks are led by Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and HD Theater, with digital media properties including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Co. (NASDAQ:DISCA) (NASDAQ:DISCB) , Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www.discoverycommunications.com.
First Call Analyst:
FCMN Contact:
Source: Planet Green
CONTACT: Annie Howell, +1-240-893-9757, Annie_Howell@discovery.com, or
Amy Grey, +1-818-508-1000, amyg@dishcommunications.com, both for Planet Green
Web site: http://planetgreen.com/
http://www.discovery.com/
http://www.discoverycommunications.com/
Profile: International Entertainment
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