Fluid Music's Trusonic(R) Enhances the Crate and Barrel Brand Experience

Fluid Music's Trusonic(R) Enhances the Crate and Barrel Brand Experience

LA JOLLA, Calif., July 8 /PRNewswire/ -- Trusonic, Inc., the provider of the preeminent platform for the digital delivery of Business Music and Messaging to successful brands worldwide, today announced their newest client relationship with Crate and Barrel (CB) and CB2. Anchors in some of the country's most traveled shopping destinations, CB and CB2 have ordered Trusonic technology and services for all US locations. Crate and Barrel chose Trusonic in an effort to exercise the latest available technologies to enhance brand and environment.

Trusonic provides a comprehensive audio strategy and implementation for its worldwide client base, creating a quantifiable connection between consumers, retailers, hospitality companies and Digital Out-of-Home advertisers. By providing strategic control of music, messaging and ad placement, Trusonic solutions build on existing brand awareness while generating new revenue possibilities. Crate and Barrel found Trusonic's easy to use online tools created new opportunities for creativity and flexibility.

"Music is an integral part of the scene we set for our client, and Trusonic has made my job easier," said Raymond Arenson, Sr. Creative Director and Vice President of Store Design with CB. "The Trusonic system makes editing and fine tuning the music a breeze. I think I know what the customer wants to hear, but big surprise, I'm often wrong. With Trusonic I'm able to add or delete to our customized play list overnight. Trusonic offers a personalized kind of service that I've not found elsewhere."

Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid Music, Trusonic's parent company, stated, "We're genuinely excited to be a part of the enthusiasm and passion Crate and Barrel and CB2 exudes as a company. We share a like view of bringing the most creative and usable implementations to environments which need strategic solutions."

Among additional functionality Trusonic provides are auditable ad play reports retrievable at any time, and message addition or removal within minutes at one, or every location worldwide. Trusonic's music library, now at more than 5 million tracks, remains the largest licensed library on the globe.

For more information on Trusonic, go to http://www.trusonic.com/. For more information on Crate and Barrel or CB2 go to http://www.crateandbarrel.com/.

About Trusonic

Trusonic's comprehensive audio solution creates an immediate, quantifiable connection between businesses, consumers, and Digital Out-of-Home advertisers, and is favored by many of the nation's top retail and hospitality brands for its ability to target messaging and enhance the brand experience. Trusonic is a wholly owned subsidiary of Fluid Music, a public company listed on the Toronto Stock Exchange (TSX: FMN). Fluid Music is the world's largest private label music aggregation and distribution company.

First Call Analyst:
FCMN Contact:

Source: Trusonic, Inc.

CONTACT: Barry Rosen of Trusonic, Inc., +1-858-362-2307,
brosen@trusonic.com

Web site: http://www.trusonic.com/
http://www.crateandbarrel.com/

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Profile: International Entertainment