AT&T and USA Basketball Announce New Marketing Agreement

AT&T and USA Basketball Announce New Marketing Agreement

- AT&T Wireless, AT&T blue room, AT&T U-verse(SM) TV to Feature Exclusive USA Basketball Content for Fans -

COLORADO SPRINGS, Colo., July 14 /PRNewswire-FirstCall/ -- USA Basketball and AT&T Inc. (NYSE:T) today announced a new agreement that makes the global communications company an Official Partner of the USA Basketball Men's Senior National Team.

This wide-reaching agreement will provide AT&T and its customers with exclusive USA Basketball team online and Video on Demand content. Along with exclusive wireless and online content, AT&T will also feature its products and services through special USA Basketball-themed marketing materials.

Fans can connect to exclusive USA Basketball content today through AT&T blue room (http://www.attblueroom.com/TEAMUSA) and soon through AT&T CV on AT&T 3G wireless handsets, and on AT&T U-verse(SM) TV via AT&T Team USA On Demand. Fans will enjoy access to exclusive behind-the-scenes footage including selection of the team, USA Basketball Training Camp, exhibition game highlights, USA Basketball video segments, interviews with athletes and coaches and other vignettes. AT&T blue room and AT&T Team USA On Demand will keep fans connected to the U.S. Olympic Team with webcasts and footage of events, plus exclusive interviews with Team USA hopefuls.

In addition to content, AT&T will launch a "USA Basketball Communicator," an AT&T-developed branded downloadable widget for users to view USA Basketball news, information, and schedules. Fans can go online and download the "USA Basketball Communicator" from the AT&T blue room or http://www.usabasketball.com/.

"The dedication, teamwork, and commitment of our USA Basketball Senior National Team exemplifies the Olympic spirit," said Jim Tooley, USA Basketball executive director. "We are pleased to partner with AT&T to offer fans exclusive content, connecting them to this extremely committed and hardworking team and the excitement of the 2008 Olympic Games in Beijing."

"As a proud sponsor of the U.S. Olympic Team, we're thrilled to add another great sport to our roster," said Jason Simpson, AT&T director of Olympic integration. "We're excited to offer fans across the country unique USA Basketball content, consistent with our goal to connect consumers to the athletes through as many venues as possible."

AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee. AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to supporting USA Basketball, the company serves as an official partner for several National Governing Bodies, including USA Diving, USA Track & Field, USA Gymnastics and USA Swimming.

About USA Basketball

Based in Colorado Springs, Colo., USA Basketball is a non-profit organization and the national governing body for men's and women's basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions. For further information you can go to the official website of USA Basketball at http://www.usabasketball.com/.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Kim Mandara of the NBA, +1-212-407-8086, kmandara@nba.com; or
Craig Miller of USA Basketball, +1-719-590-4800, camiller@usabasketball.com;
or Jill Pawelek of AT&T Corporate Communications, +1-210-351-6967,
jpawelek@attnews.us

Web site: http://www.att.com/
http://www.usabasketball.com/

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Profile: International Entertainment