Toshiba and The New York Film Academy Select 'The One to Watch'

Toshiba and The New York Film Academy Select 'The One to Watch'

Competition Among Aspiring Filmmakers Makes REGZA(R) Brand the Star in its Own Movie

WAYNE, N.J., June 19 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") and the New York Film Academy (NYFA) today announced the winner of "The One to Watch" film competition -- Eddie Mariano, a NYFA alum from Los Angeles, California. As the winner of the competition, Mariano will be awarded a one-year tuition scholarship to NYFA programs courtesy of Toshiba. To view Mr. Mariano's film, please visit, http://tacp.toshiba.com/regza/commercial.html.

The competition invited the over 40,000 students and alumni of the NYFA to build on Toshiba's popular "The One to Watch" REGZA brand campaign and submit a short film that highlights Toshiba's line of LCD TVs. Toshiba challenged budding filmmakers to use their filmmaking skills to tell a complete story about REGZA in just 29 seconds and demonstrate why REGZA is the "The One to Watch."

"It's truly exciting to work with NYFA, a world class film academy. We're two organizations dedicated to innovation and creative thinking," said Maria Repole, Assistant Vice President of Corporate Communications at Toshiba. "With the growth of HDTV LCD sales, this is a great opportunity to build awareness of the Toshiba REGZA brand within the film community."

About the Winner

Born and raised in Miami, Mr. Mariano moved to the Los Angeles area, where he currently resides, to pursue his love for filmmaking. He was a student at the New York Film Academy's L.A. campus graduating in March of 2007 from the one year filmmaking program. As a very "hands-on" individual who thrives on the long hours and intensity of directing and screen writing, his love for filmmaking drives his passion in the industry.

About the Competition

The winner was determined by a panel of judges based on creativity of the video, use of humor, originality and relevance to the contest theme -- "The One to Watch." The judging panel was made up by Scott Ramirez, VP of TV Marketing for Toshiba, Jason Gastman of Toshiba, David Klein, Senior Director of the New York Film Academy and Michael Young, Provost of NYFA.

"Our students and faculty are thrilled for this opportunity to work with the Toshiba brand," said Jerry Sherlock, President and Founder of the NYFA. "At the NYFA, we're devoted to providing the most focused filmmaking, acting and animation instruction in the world, so it is exciting for students and alumni to apply what they have learned with our film school's intensive hands-on programs and use their creative skills to the fullest extent possible."

About Toshiba's REGZA Line

In 2008, Toshiba has focused on creating a premium home entertainment experience to meet the needs of all consumers. With that in mind, the full REGZA series offers an LCD TV for every lifestyle. When combining Toshiba's cutting-edge technologies, Toshiba has delivered an extensive line up with every model offering a beautiful picture in an equally beautiful package.

Consumers can truly appreciate the state-of-the art Toshiba technologies in every REGZA LCD including:

-- PixelPure 4G(R) 14-bit Internal Digital Video Processor for smoother, cleaner images

-- 1.5" Thin-Line Bezel Design with High-Gloss Black cabinetry and the thin SoundStrip(R) speaker system for a sleek look and space-saving design

   -- DynaLight(TM) dynamic backlight control for deep black levels   -- ClearFrame(TM) 120 Hz Frame Rate with Film Stabilization  

-- Gaming Mode providing more direct video signal-to-the-screen for faster game controller response

-- At least 3 HDMI 1.3 inputs with REGZA LINK(R) (HDMI CEC) for easy connection to an A/V component.

For more information or to find out which REGZA is right for you, please visit: http://www.findtherighttv.com/ and http://www.regza.com/.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit http://www.tacp.toshiba.com/.

About the New York Film Academy

The New York Film Academy opened its doors in 1992 (in Robert De Niro's Tribeca Film Center) on a belief that a top quality education in filmmaking should be accessible to anyone with the drive and ambition to make films. Our New York City campuses are now located at Union Square and SoHo. And in the West Coast our home base is on the backlot at Universal Studios, Los Angeles. In February 2008, the Academy will launch a new branch campus in Abu Dhabi, UAE. During the summer, we offer our short-term programs at a number of additional locations, including Harvard University; Disney-MGM Studios, Florida; London, England; Paris, France; Florence and Rome, Italy; and Bilbao, Spain.

The Film Academy's programs and workshops include Filmmaking, Acting for Film, Screenwriting, Producing, 3-D Computer Animation, and the newest program -- Digital Journalism and Television News Production in association with NBC News. Each year, hundreds of students of all occupations, ethnicities, and of a wide range of ages from around the world benefit from the extraordinary education offered at the New York Film Academy.

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Source: Toshiba America Consumer Products, L.L.C.

CONTACT: Nicole Lawler of BRODEUR for Toshiba America Consumer Products,
L.L.C., +1-617-587-2024, nlawler@brodeur.com

Web site: http://www.tacp.toshiba.com/
http://tacp.toshiba.com/regza/commercial.html
http://www.findtherighttv.com/
http://www.regza.com/

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Profile: International Entertainment