Regis and Kelly's High Heel-A-Thon Hits New York City on July 9, 2008

Regis and Kelly's High Heel-A-Thon Hits New York City on July 9, 2008

150-Yard Charity Competition Will Benefit The March of Dimes

Winner Will Take Home $25,000

NEW YORK, June 10 /PRNewswire/ -- The New York City Marathon...the Ironman Triathlon...the Olympics...all are world-renowned athletic contests that pit world-class athletes against each other, as they strive to reach the pinnacle of their sport. Top morning talk show "Live with Regis and Kelly" will add to the pantheon of athletic achievement by presenting its first-ever athletic competition: REGIS AND KELLY'S HIGH HEEL-A-THON, a 150-yard dash in New York City on Wednesday, July 9, 2008. Unlike more run-of the-mill sprints, there's a shocking twist: all participants in the "High Heel-A-Thon" must wear high-heeled shoes during the competition, with a minimum of a 3-inch heel.

"Live" is partnering with Dr. Scholl's For Her(R) to present the event, which will take place in Central Park. The official competition, for which participants will be sprinting for more than $30,000 in prize money and a variety of fun prizes, is open to women only, though men can enter a special honorary race category. And it's all for a wonderful cause: proceeds will benefit The March of Dimes children's charity. "Live" also has arranged for a special $50,000 donation in commemoration of the event.

Entrants will not only compete against hundreds of other participants, they'll also go up against shoe-loving co-host Kelly Ripa herself, who provided inspiration for the event. "Marathon, schmarathon! Completing 26.2 miles in running shoes is nothing -- try spending a full day running errands, taking the kids to school and shopping, all in 4-inch heels," Ripa declared. "THAT'S what I call a real marathon! So our 'High Heel-A-Thon' is a way of showcasing a unique unsung talent for which most women are never recognized."

Interested participants can register for Regis and Kelly's High-Heel-A-Thon by logging on to liveregisandkelly.com or highheelathon.com. The winning competitor will walk away with $25,000, with additional prize money offered to the second and third place finishers.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.

"Live with Regis and Kelly" is executive produced by Michael Gelman, and is distributed by Disney-ABC Domestic Television. Produced by WABC-TV in New York, "Live with Regis and Kelly" airs every weekday morning in more than 200 markets across the country.

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Source: Live with Regis and Kelly

CONTACT: Barbara Warren, +1-212-456-0417, for Live with Regis and Kelly

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Profile: International Entertainment