My Damn Channel Closes Major Branded Entertainment Deal

My Damn Channel Closes Major Branded Entertainment Deal

Southern Comfort Launches Partnership for Summer Music Campaign

NEW YORK, June 16 /PRNewswire/ -- My Damn Channel (www.MyDamnChannel.com), the entertainment studio and new media platform today announced a major branded entertainment deal with Southern Comfort. The two companies are partnering to create twelve weeks of "My Damn Channel Music Nights" in music bars and clubs in New York and Los Angeles and on the SoCo Music Experience festival tour this summer. Tour dates feature Gnarls Barkley, Justice, The Roots, The Black Keys and more. Starting in July, original content will be produced for a customized, co-branded channel presented by Grace Helbig, host of My Damn Channel's "Daily Grace." Programming will appear on My Damn Channel and across its network of syndication partners.

Founder and CEO of My Damn Channel, Rob Barnett said, "We've started building a big audience and turning quality content into significant sponsorships. Southern Comfort made a major commitment to back branded entertainment and to put our channel and our fans together on the road. We love our jobs."

Southern Comfort U.S. Brand Director Ken Rose said, "Music is a major part of the lives of our consumers. Whether it's at a club or a music festival, they're going out with their friends to see live music. Partnering with My Damn Channel allows us to speak to our consumer in a relevant and meaningful manner, as well as take the SoCo Music Experience to music fans that can't make it out to one of the six festivals."

About My Damn Channel

My Damn Channel is an entertainment studio and new media platform created to empower filmmakers, actors, comedians and musicians to co-produce, distribute and monetize original, episodic video. Artists create programming for the My Damn Channel site and for syndication on today's most heavily- trafficked online communities and social networks. Co-conspirators include Big Fat Brain, Coolio, Grace Helbig, Steve Kerper, A.D. Miles, Andy Milonakis, Harry Shearer, David Wain and Don Was. The company is supported by advertising revenue and by licensing the studio's entire portfolio of content across all forms of digital distribution.

About Southern Comfort

Southern Comfort(R), a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand. Please visit us at www.SouthernComfort.com. For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe. Please Drink Responsibly. Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY (C) 2008

First Call Analyst:
FCMN Contact:

Source: My Damn Channel

CONTACT: Maria Diokno of My Damn Channel, +1-866-424-8864,
Maria@MyDamnChannel.com

Web site: http://www.mydamnchannel.com/
http://www.southerncomfort.com/

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Profile: International Entertainment