InComm Technology Drives iTunes Card Sales at Japan's Seiyu Group

InComm Technology Drives iTunes Card Sales at Japan's Seiyu Group

TOKYO, July 1 /PRNewswire/ -- Beginning today, Seiyu shoppers can purchase a range of iTunes Cards at all 392 retail locations throughout Japan through the latest in-store technology powered by InComm's Fastcard (R) point-of-sale activation (POS) technology. iTunes Cards are available in denominations of 1,500 yen, 3,000 yen and 5,000 yen, and can be redeemed on the iTunes Store (http://www.apple.com/jp/itunes/store/ ) to purchase and download the latest hits and best catalog music for all genres and other digital content, including music videos, audiobooks and games.

Rolling out with iTunes Cards, Seiyu will expand the offering at all retail locations offering a wide-variety of gift card selections over the next years.

"We are honored to have the opportunity to use our technology and product expertise to help change the way consumers in Japan buy music, gaming and other gift card products," said Brooks Smith, InComm President and CEO. "InComm technology has helped many of the world's largest retailers and product providers streamline the buying process across North America and Europe, and we are very excited about the opportunity to pioneer the gift card mall concept in the Asian retail marketplace."

InComm has provided Seiyu with technology and product marketing innovations developed through more than a decade of point-of-sale card activation experience in the United States, enabling Seiyu to offer customers more products and better buying experiences. InComm has a 15-year history of developing innovative and patented solutions for the packaging, display, activation and redemption of card-based products. InComm is the largest provider of gift cards, music, gaming and other prepaid cards in the U.S., Canada, Europe and Puerto Rico, with more than 145,000 retail partner locations offering the leading market brands.

Currently, the Japanese retail industry primarily uses paper gift certificates and vouchers rather than gift cards, which are quickly replacing the paper programs in many parts of the world. Moving to card-based solutions will enable Japanese merchants to increase in-store marketing and product display opportunities while significantly reducing risk of theft and shrinkage.

"Seiyu has a long history of providing its customers with high-quality service and excellent merchandise, and most customers enjoy having something tangible when they buy music and gaming products for themselves or others," said Smith. "InComm has a record of developing product and technology solutions for our retail and product partners, and we look forward to streamlining the purchase and redemption experiences for customers in Japan."

InComm's Fastcard(R) Technology will enable retailers to offer popular music, gaming gift and other card-based products and with the ability to activate them quickly and easily at the point of purchase. Today, Japanese retailers already offer several leading music and gaming products, and the increasing international popularity of gift cards creates vast opportunities for retail product expansion in Japan. InComm's patented and patent-pending stored-value technology solutions include innovative applications for product activation and redemption, packaging, in-store displays, data management and much more.

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With almost $8 billion in retail sales transactions processed in 2007, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Japan, Canada, Europe, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama, Minnesota and Mississippi.

On April 28, 2008 First Data Corp., a global leader in electronic commerce and payment processing services, announced that it has reached an agreement to acquire InComm. The acquisition is subject to customary closing conditions and regulatory approvals.

First Call Analyst:
FCMN Contact:
CO: InComm; Seiyu Group; First Data Corp.
ST: Japan
IN: CPR CSE ENT GAM MUS
SU: PDT

Source: InComm

CONTACT: for English: Ms. Jenn Boutwell, jboutwell@incomm.com, or for
Japanese: InComm Japan-PR dept., 03-5716-9190, Incomm-japan@incomm.com

Web site: http://www.incomm.com/
http://www.apple.com/jp/itunes/store

---

Profile: International Entertainment