Hostess(R) 100 Calorie Packs Will Have You Singing 'Mamma Mia!' This Summer

Hostess(R) 100 Calorie Packs Will Have You Singing 'Mamma Mia!' This Summer

Chance to Win a Trip to Las Vegas Surrounding One of the Most Anticipated Movie Releases of the Summer

KANSAS CITY, Mo., June 16 /PRNewswire/ -- Hostess(R) is partnering with Universal Pictures for a blockbuster promotion that brings together America's favorite smart snacking sweet treat -- Hostess 100 Calorie Packs -- and one of the most anticipated theatrical releases of the summer -- the musical romantic comedy Mamma Mia! In connection with the film's theatrical release, Hostess is offering the chance to win a Mamma Mia!-themed grand prize that includes a VIP trip to Las Vegas for six with travel and accommodations, $1,000 spending money, VIP backstage passes to the Las Vegas stage version of the musical and more. In addition, 10,000 first prize winners will receive "Movie Money Tickets" with over 200 winners per day.

"Our Hostess 100 Calorie Packs are snack 'blockbusters' so we are thrilled to partner with Universal Pictures for what is sure to be one of the biggest theatrical releases of the summer," said Barbara Clements, Consumer Promotions and Licensing Manager for Hostess.

Starting June 16, 2008 and running through August 31, 2008, all varieties of Hostess 100 Calorie Pack Cup Cakes, Muffins and Coffee Cakes will feature a game code printed in or on specially marked packages of product. By registering the game code online at http://hostesscakes.com/, consumers will find out instantly if they are a winner. Hostess is also offering two free song downloads from the Mamma Mia! soundtrack with the purchase of two Hostess 100 Calorie Pack Cup Cakes, Muffins or Coffee Cakes by following the link to the Universal Music Group site at http://hostesscakes.com/. For official rules, additional information, or to find out how to receive an instant-win code by mail, visit http://www.hostesscakes.com/.

Meryl Streep and Pierce Brosnan lead an all-star cast in the feature-film adaptation of the beloved musical that has been seen by more than 30 million people in 170 cities and 8 languages around the world. Bringing the timeless lyrics and melodies of iconic super group ABBA to movie audiences, Summer 2008 is the season for Mamma Mia! Mamma Mia! will be in theaters nationwide on July 18, 2008.

NMA Entertainment served as the promotion agency that worked with Hostess on the concept and execution of the Hostess Mamma Mia! promotion.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R).

Source: Interstate Bakeries Corporation

CONTACT: Hannah Arnold or Casey DePalma, both of Linden Alschuler &
Kaplan, Inc. Public Relations, +1-212-575-4545, for Interstate Bakeries
Corporation

Web site: http://www.hostesscakes.com/

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Profile: International Entertainment