Dippin' Dots(R) Ice Cream Launches 'Journey to the Center of the Earth' Adventure Sweepstakes

Dippin' Dots(R) Ice Cream Launches 'Journey to the Center of the Earth' Adventure Sweepstakes

Unique promotion offers contest entrants a chance to win a trip for four to Iceland

SANTA MONICA, Calif., June 13 /PRNewswire/ -- While anxious fans wait for the July 11th release of New Line Cinema's new adventure film, Journey to the Center of the Earth, Dippin' Dots ice cream is starting the adventure early.

   (Photo:  http://www.newscom.com/cgi-bin/prnh/20080613/CLF098 )   (Logo:   http://www.newscom.com/cgi-bin/prnh/20070524/CLTH063LOGO )   (Photo:  http://www.newscom.com/cgi-bin/prnh/20080528/CLW097 )  

Dippin' Dots' six week promotion begins Friday, June 13th and includes a chance to win an incredible adventure trip to Iceland and other "cool" prizes.

"Fans know Dippin' Dots as the coldest, most exciting ice cream on earth, so giving away a trip to Iceland seemed like a perfect fit," said Dippin' Dots Communications Director Terry Reeves. "The trip to Iceland offers a uniquely exciting adventure for the lucky winner."

Customers can enter for a chance to win a trip to Iceland at www.dippindots.com/journey . Each applicant is automatically entered in a weekly drawing for Journey to the Center of the Earth movie tickets, posters and memorabilia as well as Dippin' Dots ice cream party packs and merchandise.

The promotion and sweepstakes were conceived and will be promoted extensively through social networks, blogs and viral marketing by matrixx, a leading branded entertainment firm.

Additional sweepstakes entries can be earned by collecting four unique character cards which feature some of the incredible computer generated creatures from the film. These free cards will be available at participating Dippin' Dots franchised locations starting June 13th and include special codes that can be entered on the sweepstakes website.

About Journey to the Center of the Earth

Journey to the Center of the Earth (PG) is an action packed adventure film that takes its audience from an Iceland excursion into a breathtaking and surreal world. The movie stars Brendan Fraser who discovers a seemingly endless cave which leads him deep into an unknown world filled with extreme obstacles and unimaginable creatures. Exteriors for the movie were filmed in Iceland and the story was adapted from the Jules Verne novel of the same name. For additional information about Journey to the Center of the Earth please visit www.journeymovie.com/ .

About Dippin' Dots

Dippin' Dots are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist Curt Jones, Dippin' Dots offers more than two-dozen different flavors, plus seasonal flavors. The company's administrative and production headquarters are located in Paducah, Kentucky. Dippin' Dots are sold in 300 franchised retail locations and thousands of entertainment venues and special events nationwide. For additional information about Dippin' Dots please visit www.dippindots.com/ .

About matrixx

matrixx is a leading production company headquartered in Santa Monica, CA which specializes in feature film, television and online branded entertainment, social media and viral marketing for brands.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20080613/CLF098
http://www.newscom.com/cgi-bin/prnh/20070524/CLTH063LOGO
http://www.newscom.com/cgi-bin/prnh/20080528/CLW097
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com

Source: Dippin' Dots, Inc.

CONTACT: Terry Reeds of Dippin' Dots, Inc., +1-270-415-3143

Web site: http://www.dippindots.com/
http://www.journeymovie.com/

---

Profile: International Entertainment