Critically Acclaimed My Morning Jacket Promotes Latest Album With Ecast

Critically Acclaimed My Morning Jacket Promotes Latest Album With Ecast

"Evil Urges" to Be Pre-Released on Ecast to Catch the Attention of Music Trend Watchers

SAN FRANCISCO, June 3 /PRNewswire/ -- Breakthrough rock band My Morning Jacket is premiering their upcoming album on the Ecast network of digital jukeboxes found in more than 10,000 bars and nightclubs nationwide.

Beginning today, My Morning Jacket's fifth full-length studio album "Evil Urges" is live on the Ecast network one week before its release on ATO Records. To drive music plays of the album, "Evil Urges" appears in established Ecast promotional features including the Just Added playlist, an artist-dedicated interactive video loop, and the Ecast New Releases video loop, which are seen by half million music enthusiasts each week.

"Ecast's jukeboxes are fun, and easy to use with the widest variety and selection of music available. Making ATO's music available on the Ecast network with the pre-release of the My Morning Jacket album only helps us capitalize further and compound word of mouth and excitement about 'Evil Urges'," said John Biondolillo, general manager, ATO Records.

My Morning Jacket has been praised for their masterful blend of indie and classic rock influences since their 1998 debut album. Best known for selling out venues with electrifying live performances, My Morning Jacket has been garnering acclaim from the music industry's toughest critics. They have had the opportunity to tour with Guided by Voices, the Doves and the Foo Fighters, and are perennial favorites at festivals like Bonnaroo and Coachella.

"Bands are turning to new and different methods for promoting their music and a growing trend in the music world seems to be pre-releasing their records on digital jukeboxes like Ecast's," says Lisa Tiver, SVP business affairs, Ecast. "When a fan favorite such as My Morning Jacket partners with us before their record is for sale, they reach people in a place where music is one of the most important parts of the experience. In bars and nightclubs, current fans expose new listeners to the music and a new fan is born."

Promoting a new release on the Ecast network is a winning combination for bands and artists trying to reach the young, music listening audience. In fact, a recent Arbitron study found that the touchscreen media network not only reaches young adults who frequently recommend new music to family and friends, but 70 percent agree that the Ecast touchscreens are a good way to introduce friends to music they like.

ABOUT ECAST:

Ecast operates the largest broadband touchscreen media network in the United States, providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising. Ecast's investment partners include Crosslink Capital, DCM, El Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com.

This release is available on the KCSA Strategic Communications site at www.kcsa.com.

   CONTACT INFO:   Rob Manfredo / Charlotte Maumus   KCSA Strategic Communications   (212) 896-1213 / (212) 896-1269   rmanfredo@kcsa.com / cmaumus@kcsa.com  

Source: Ecast

CONTACT: Rob Manfredo, +1-212-896-1213, rmanfredo@kcsa.com, or Charlotte
Maumus, +1-212-896-1269, cmaumus@kcsa.com, both of KCSA Strategic
Communications, for Ecast

Web site: http://www.ecastnetwork.com/

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Profile: International Entertainment