Contestants from 'Rock of Love,' 'I Love New York' and 'Flavor of Love' are Back to Compete for Cold Hard Cash During VH1's Newest 'Celebreality' Series 'I Love Money' Premiering on Sunday, July 6 at 9:00 pm*

Contestants from 'Rock of Love,' 'I Love New York' and 'Flavor of Love' are Back to Compete for Cold Hard Cash During VH1's Newest 'Celebreality' Series 'I Love Money' Premiering on Sunday, July 6 at 9:00 pm*

The Stakes are Even Higher for These Reality TV Favorites When $250,000 is up for Grabs

Online Sneak Peek of Premiere Episode Available on VH1.com Beginning Monday, June 30

NEW YORK, June 18 /PRNewswire/ -- America's favorite contestants from VH1's hit series "Rock of Love," "I Love New York" and "Flavor of Love" are set to star in the network's newest 'celebreality' series, "I Love Money" premiering on Sunday, July 6 at 9:00 PM.* Hosted by Craig J. Jackson, the 12-episode series will pit 17 all-star contestants against one another for a chance to win a $250,000 grand prize.

Infamous cast members including 12 Pack, Chance, Heat, Midget Mac, Mr. Boston, Real, The Entertainer, Whiteboy, Brandi C., Destiney, Heather, Hoopz, Megan, Nibblz, Pumkin, Rodeo and Toastee will travel to Mexico where they will participate in outrageous challenges to test their determination to get rich. For this group of men and women competing for a chance at love is nothing compared to competing for their true heart's desire, money.

The challenges will be based off of past infamous "...Of Love" moments including fierce bed battles, triathlons, and of course backstabbing. Contestants will have to put their brains to the test to assemble tricky puzzles and catapult devices. To spice things up, they will have to work the stripper pole and compete with g-strings. And of course the contestants will show the competition a little love with loads of lip locking.

VH1.com will sneak peek episode one beginning Monday, June 30 - one week before the series' on-air premiere and will be home to exclusive video content throughout the season. Additionally, each episode will be available on VH1.com every Friday following its Monday on-air premiere.

"'I Love Money' is the perfect 'celebreality' storm as it takes the biggest, boldest and most outspoken characters from VH1's hit series and puts them on one giant show," said Jeff Olde, Executive Vice President, Programming and Development, VH1. "Our producers at 51 Minds have delivered hit after hit for VH1 by casting the most watercooler characters in the history of reality TV. We couldn't resist the opportunity to make those breakout characters the true stars of their own show."

"I Love Money" is the next installment of the top-rated series' "I Love New York," "Rock of Love" and "Flavor of Love." Each of these series has averaged more than a million viewers per episode and has scored among the top 10 rated series in network history. In addition, VH1.com saw its most trafficked day on Monday 4/14, following the second season finale of "Rock of Love' as more than 1 million unique visitors flocked to the site for show-related video and VH1 Blog commentary. The record for 1-day video streams for a single franchise was also broken following the show's on-air finale.

Craig J. Jackson's hosting credits include "30 Seconds to Fame" and "The X Show." He was also recently seen in "John from Cincinnati."

VH1's "I Love Money" is created and executive produced by Mark Cronin and Cris Abrego for 51 Minds Entertainment, LLC, an Endemol Company, who also produce the record-breaking series "Rock of Love," "Flavor of Love," "Charm School," "I Love New York," "The Surreal Life" and "My Fair Brady." The production teams' programming launched VH1 into their highest ratings ever and their ratings continue to outperform their previous successes. Ben Samek and Matt Odgers also executive produce for the series and the company.

Jill Holmes, Kristen Kelly and Jeff Olde oversee the series for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

   * all times ET/PT    Contacts:  Maura Wozniak/VH1             Chris Delhomme/VH1              212-846-7325                  310-752-8635  

First Call Analyst:
FCMN Contact:

Source: VH1

CONTACT: Maura Wozniak, +1-212-846-7325, or Chris Delhomme,
+1-310-752-8635, both of VH1

Web site: http://www.vh1.com/

---

Profile: International Entertainment