XM Satellite Radio Launches XM NavTraffic Advertising Campaign Targeting Gridlocked Drivers

XM Satellite Radio Launches XM NavTraffic Advertising Campaign Targeting Gridlocked Drivers

New "Get There Faster" Multi-Media Campaign Highlights Real-Time XM NavTraffic Key Benefits

WASHINGTON, May 19 /PRNewswire-FirstCall/ -- XM (NASDAQ:XMSR) , the nation's leading provider of satellite radio, is launching a new, highly targeted national consumer advertising campaign aimed at gridlocked commuters. The multi-media marketing campaign for the XM NavTraffic service launches today, reminding drivers that with XM NavTraffic they can "Get There Faster." The campaign reaches consumers when traffic hassles are top-of-mind, while tuned into local TV or online traffic reports.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080519/NEM052 )

XM NavTraffic is the nation's leading real-time traffic information service, combining up-to-the-minute information on accidents and incidents with the ability to reroute drivers around trouble spots as displayed on a vehicle's navigation system screen.

XM's automotive partners recognize the time and fuel saving capabilities of the service, and are rapidly expanding XM NavTraffic availability into more than 40 vehicles in the 2009 vehicle model year.

"XM NavTraffic literally helps drivers 'Get There Faster,'" said Jeff Curry, XM's Vice President of Automotive Marketing. "XM is pleased to launch our first-ever XM NavTraffic ad campaign, which supports the efforts of many of our automotive partners who have already been touting the fuel- and time- saving benefits of the service in their own advertising."

The campaign, with the tagline "Get There Faster," launches with three 10- second television spots that use XM's signature line art animation that originated with XM's creative agency, Lowe New York. The TV spots portray drivers in their cars listening to XM's commercial-free music channels, and using their XM NavTraffic service to find an alternate, quicker route to their destination. The spots were developed by local Washington, D.C. creative shop Brand-Aid, working closely with XM's in-house creative services. The animation was produced by J. J. Sedelmaier Productions, acclaimed for Saturday Night Live's "Saturday TV Funhouse" and award-winning commercials for major brands. The spots debut on Monday, May 19 in more than 30 major markets, adjacent to local TV traffic reports in morning and evening local news.

In addition to television spots, the campaign will also include online advertising and billboard placements in high-traffic locations. XM's OEM partners Nissan, Infiniti and Lexus have highlighted NavTraffic in recent TV advertising promoting specific vehicles.

With traffic congestion costing Americans lost time, productivity and air quality as well as increased fuel consumption and cost, XM NavTraffic is a real solution that helps consumers "Get There Faster."

To view the TV creative or learn more about XM NavTraffic, visit www.xmradio.com/navtraffic.

About XM NavTraffic

XM NavTraffic, powered by NAVTEQ Traffic, is the nation's leading real- time traffic service, featuring comprehensive information and coast-to-coast updates every minute. With availability in over 80 major North American markets, XM NavTraffic ensures that drivers have the most current and most detailed traffic and incident information at their fingertips, whether they're commuting or traveling.

XM NavTraffic feeds data on incidents, such as accidents and road construction, directly to a vehicle's GPS navigation system via XM's satellite and ground network. The driver is alerted to these incidents through the navigation screen, allowing him or her to route around a jam before getting caught in traffic. Where available, XM NavTraffic provides real-time traffic information by using red, yellow and green color codes to indicate high, medium and low congestion levels.

About XM

XM is America's number one satellite radio company with more than 9.3 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, Chicago, Nashville, Toronto and Montreal, XM's 2008 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Hyundai, Nissan, Porsche, Ferrari, Subaru, Suzuki and Toyota is available in 140 different vehicle models for 2008. XM's industry-leading products are available at consumer electronics retailers nationwide. XM programming is also available through XM Radio Online, the exclusive home on the Internet for XM's commercial-free music channels; as downloads of original XM shows via podcasts from XM's Web site or the Apple's iTunes Store; and as streams of commercial- free XM music channels to AT&T and Alltel wireless customers through XM Radio Mobile. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 2-28-08. Copies of the filing are available upon request from XM Radio's Investor Relations Department. All programming subject to change.

FCMN Contact: david.butler@xmradio.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080519/NEM052
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com

Source: XM

CONTACT: Marie Farrar of XM Satellite Radio, +1-202-380-4151,
marie.farrar@xmradio.com

Web site: http://www.xmradio.com/

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Profile: International Entertainment