Rentrak Theatrical Announces Final Weekend Box Office Results for Week of May 11, 2008

Rentrak Theatrical Announces Final Weekend Box Office Results for Week of May 11, 2008

LOS ANGELES, May 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the final weekend theatrical box office results for the weekend period of May 9 through May 11, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve top producing motion pictures for the weekend, per data collected by Rentrak Theatrical include:

   Rank          Title                   Weekend Gross            Locations   1          Iron Man                   $51,190,629                4,111   2          What Happens In Vegas      $20,172,474                3,215   3          Speed Racer                $18,561,337                3,606   4          Made Of Honor               $8,116,323                2,734   5          Baby Mama                   $6,225,790                2,627   6          Forgetting Sarah Marshall   $3,837,240                2,376   7          Harold And Kumar Escape               From Guantanamo            $3,106,424                2,264   8          The Forbidden Kingdom       $2,169,323                1,724   9          Nim's Island                $1,463,622                1,601   10         Prom Night                  $1,012,986                1,465   11         Redbelt                     $1,012,435                1,379   12         21                            $851,385                  978      Weekend of 05/09/2008 to 05/11/2008    (C) 2008 by Rentrak Corporation    About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24x7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

    Contacts: Sallie Olmsted/Amanda Bartz    Rentrak Corporation    310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Theatrical

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment