PURPOSE(R) Skincare Announces the Sponsorship of the 43rd ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS and Continues Partnership with Actress Rebecca Herbst

PURPOSE(R) Skincare Announces the Sponsorship of the 43rd ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS and Continues Partnership with Actress Rebecca Herbst

SKILLMAN, N.J., May 15 /PRNewswire/ -- PURPOSE(R) announces that the brand has signed on to be an official sponsor of the 43rd ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS honoring country music's top talent as well as the industry's hottest emerging talent. The event will take place at the MGM Grand Garden Arena in Las Vegas on Sunday, May 18th, 2008 and will be broadcast at 8:00 PM live ET/delayed PT on the CBS Television Network. In addition to the sponsorship, PURPOSE(R) will sign soap star and longtime PURPOSE(R) user, Rebecca Herbst for a second partnership year.

As part of the sponsorship of the Awards, PURPOSE(R) will be speaking to VIPs in The Backstage Creations Retreat about their skincare regimen and how PURPOSE(R) can help keep their skin feeling clean, refreshed and moisturized all year long, regardless of the havoc constant travel, little sleep and stage makeup can wreak on skin. "All entertainers, including Rebecca, have to deal with the toll that their demanding lifestyles take on their skin, whether it's getting ready for the red carpet or taking care of their families, schedules can be overwhelming," states Katie Devine, PURPOSE(R) Marketing Director. "At PURPOSE(R) we are dedicated to delivering gentle, clinically proven skincare solutions that can help keep all skin types looking and feeling healthy, regardless of the tough conditions men and women, including celebrities, subject their skin to."

Soap star and country music fan Ms. Herbst will be making an appearance at the Academy of Country Music Awards gift Retreat to speak with a few of music's biggest stars to not only share her personal skincare journey with PURPOSE(R), but to also get the inside scoop on how they prepared for the awards, from their outfit choice to their beauty regimen. Following the awards, fans will be invited to visit the www.purposeskincare.com website to see excerpts and photographs from the exclusive one-on-ones.

Ms. Herbst, who has appeared on "General Hospital" since 1997, has been using the PURPOSE(R) Gentle Cleansing Wash and Moisturizer consistently since her dermatologist recommended them when she was fifteen. "I'm excited to be continuing my relationship with PURPOSE(R) this year and equally excited to be sharing my experiences at the ACM Awards with my fans," says Ms. Herbst. "This partnership continues to give me the opportunity to teach my fans about the beauty of healthy skin, and how easily it can be achieved with a PURPOSE(R) skincare regimen ... regardless of their skin type."

For more information about the partnership with Ms. Herbst or the sponsorship of the 43rd Annual ACADEMY OF COUNTRY MUSIC(R) AWARDS, please contact Rpr Marketing Communications at 212-317-1462.

About PURPOSE(R)

PURPOSE(R), part of the Johnson & Johnson Consumer Products Companies' portfolio of skincare products, is the skincare line developed with dermatologists specifically to cleanse, moisturize, and help nourish even sensitive skin. PURPOSE(R) products are dermatologist recommended, oil-free, hypoallergenic, fragrance-free and non-comedogenic -- so they won't clog pores.

The PURPOSE(R) brand has long been trusted and respected for developing quality skin care products. Since its initial development as an adjunct(2) to prescription skincare therapies such as topical Retinoids thirty years ago and most recently clinical procedures, the PURPOSE(R) product portfolio has been dedicated to the skincare needs of people with sensitive skin. Visit www.purposeskincare.com for more information.

Source: PURPOSE

CONTACT: Erin Wolf, erin.wolf@rprny.com, or Marcela Bequillard,
marcela.bequillard@rprny.com, both of Rpr Marketing Communications for
PURPOSE, +1-212-317-1462

Web site: http://www.purposeskincare.com/

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Profile: International Entertainment