WXYZ-TV Announces 29th Annual Project Healthy Living

WXYZ-TV Announces 29th Annual Project Healthy Living

Campaign Runs from April 10 - May 6

SOUTHFIELD, Mich., April 9, 2008 /PRNewswire/ -- The 29th annual PROJECT HEALTHY LIVING, sponsored by WXYZ-TV/Channel 7, Astra Zeneca Pharmaceutical Company and the United Health Organization, will be held Thursday, April 10th through Tuesday, May 6th. Project Healthy Living features 20 health screening sites in the City of Detroit and the counties of Livingston, Macomb, Oakland, Sanilac, St. Clair, Washtenaw and Wayne. Project Healthy Living provides free or low-cost health screening tests to individuals 18 and older. Free tests at all sites include blood pressure, height and weight, vision, glaucoma, health hazard appraisal, and counseling and referral.

Tests offered at all sites for a minimal handling fee include blood panel -- 25 tests for diabetes, thyroid, liver, HDL, and bone and kidney disease, among others -- as well as prostate, colorectal and ovarian cancer, and HIV. Special tests offered at selected sites include oral/dental screening, skin cancer, breast exams as well as the blood test, hs-CRP. CRP is a C-reactive protein blood test that can be used to determine the risk of cardiovascular disease, heart attack or stroke. In addition, many sites offer a variety of tests that focus on a younger audience between the ages of 18 to 40 years old. These tests will include bone density test, body composition, and cardiovascular screening.

Information on specific sites and tests is available from 10 a.m. to 3 p.m. Monday-Friday, through the Project Healthy Living Hotline, (313) 531- 9108, or online at http://www.projecthealthyliving.net/ .

Several volunteers and agencies will assist in the delivery of Project Healthy Living services. Each year over 600,000 screening and counseling services, valued at over $7 million, are administered through the project.

WXYZ is owned by the Scripps Howard Broadcasting Company and its parent, The E. W. Scripps Company (NYSE:SSP) . Scripps is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 17 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; Scripps Interactive Media, including a leading online search and comparison shopping services, Shopzilla and uSwitch; and United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics.

First Call Analyst:
FCMN Contact:

Source: WXYZ-TV

CONTACT: Marla Drutz of WXYZ-TV, +1-248-827-9302

Web site: http://www.projecthealthyliving.net/

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Profile: International Entertainment