Want Your Music on MTV?

Want Your Music on MTV?

MTV and Garnier Fructis Introduce an Innovative Partnership to Feature One Emerging Artists' Track in an MTV Show

Virtual MTV Opens Doors to Exclusive Garnier Fructis "Rock Your Style" Lounge

NEW YORK, April 4, 2008 /PRNewswire/ -- If you've ever said to yourself "I Want My Music on MTV" -- well here's your chance!

Today, MTV and Garnier Fructis unveiled a new program that will give emerging artists the chance to have one of their songs featured in a primetime MTV show this summer. The "I Want My Music on MTV" (http://www.mtv.com/music/iwantmymusic/) contest, beginning today, will come to life on every MTV screen, including MTV.com, Virtual MTV and the ultimate pay-off coming on-air on MTV.

To enter the contest, aspiring artists can go to IWantMyMusic.mtv.com (www.iwantmymusic.mtv.com) to create a profile, and upload music for fans to vote on and rate. Submissions must be received by 11:59:59 PM (ET) on April 27th. The top 20 finalists of "I Want My Music on MTV" will be announced on April 28th. The top six vote-getters will be revealed on May 5th and presented to MTV's music executives for possible inclusion in one of MTV's smash shows, as well as a commercial pod takeover during the broadcast.

In addition, Virtual MTV (http://www.vmtv.com/) opened its doors today to a brand new Garnier Fructis sponsored "Rock Your Style Lounge." The lounge will become the ultimate destination in Virtual MTV for fans to mingle with the finalists and watch their music videos. Beginning April 10th, Garnier Fructis will offer exclusive limited-edition rock-star hairstyles to fans in- world. To get in on the action, visit www.vmtv.com.

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... http://www.mtvpress.com/.

Garnier believes in beauty through nature. Scientifically developed with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality beauty products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world.

The Garnier family of U.S. products consists of Garnier Fructis, Garnier Fructis Style, Garnier Nutrisse, Garnier 100% Color and NEW Garnier Nutritioniste skin care. Find out more at www.garnier.com.

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Mariana Agathoklis, MTV Networks Music Group, +1-212-846-5755,
mariana.agathoklis@mtvstaff.com; Liz Koppelman, GARNIER Public Relations
Manager, +1-212-984-4960, ekoppelman@maybelline.com

Web site: http://www.mtv.com/
http://www.mtv.com/music/iwantmymusic
http://www.vmtv.com/
http://www.garnier.com/
http://www.mtvpress.com/

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Profile: International Entertainment