Virgin Mobile USA and Burger King Corp. Offer Customers Hottest Ringtones From Warner Music Group

Virgin Mobile USA and Burger King Corp. Offer Customers Hottest Ringtones From Warner Music Group

Ringtones Available For Just $1.00 Each

WARREN, N.J., April 30 /PRNewswire-FirstCall/ -- Virgin Mobile USA has teamed up with Burger King Corp. and Warner Music Group (NYSE:WMG) to bring music-loving customers more of the tones they want -- at a price that will make mouths water. For a limited time, Virgin Mobile USA is bringing the popular BK(TM) Value Menu concept to the mobile channel, delivering a selection of hot ringtones from artists like Mana and Flo Rida at $1.00 a pop.

   (Photo:  http://www.newscom.com/cgi-bin/prnh/20080430/NYW117 )   (Logo:  http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )  

The Virgin Mobile Ringtone Value Menu powered by BURGER KING(R) allows Virgin Mobile USA customers to choose from a list of available options via the VirginXL WAP deck or online at www.virginmobileusa.com for $1.00 each. The WMG artists featured were chosen to appeal to a wide range of music tastes and also include Buckcherry, Casa De Leones, Danity Kane, Estelle, War, Group 1 Crew, James Otto, Plies, and more.

"With prices going up on everything from gas to food, our customers are always looking for ways to save anywhere," said Ron Faris, Director, Brand Development & Partnerships, Virgin Mobile USA. "Given that both Virgin Mobile and Burger King are committed to giving consumers value and choice for their dollar, this promotion is a perfect fit for our two brands."

"We're constantly looking for innovative ways to provide value and entertainment to our BURGER KING(R) guests," explained Brian Gies, vice president of marketing impact, Burger King Corp. "The Virgin Mobile USA program provides us the opportunity to do both -- offer customers popular music ringtones from major recording artists at a great price."

"When the concept for an ad-supported ringtone promotion was first proposed, we jumped at the chance to participate with Virgin Mobile," said Perry Bashkoff, Vice President, Digital Sales and Marketing, WEA Corp, WMG's U.S. sales and retail marketing company. "We are always excited to experiment with our partners on new consumer offerings around our artists' mobile products. Hopefully more advertisers will follow Burger King's innovative lead so we can develop even more unique mobile music programs."

The Virgin Mobile Ringtone Value Menu powered by BURGER KING(R) is the latest innovation for Virgin Mobile USA in the broader mobile advertising and branding arena. Together with Burger King Corp. and Warner Music Group, Virgin Mobile USA has added another layer to their ongoing efforts of bringing more value to their customers. The company has more than 700,000 customers using its highly successful Sugar Mama program, allowing customers to "earn airtime in their spare time" by viewing customized ads online sponsored by well-known brands including Levi Strauss and the U.S. Navy.

Burger King will be supporting marketing efforts for the promotion through sponsorship of WAP banner ads and SMS blasts to Virgin Mobile USA customers.

More information on the Virgin Mobile Ringtone Value Menu powered by BURGER KING(R)can be found at http://web.virginmobileusa.com/stuff/ringtone-value-menu .

About Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc. (NYSE:VM) , through its operating company Virgin Mobile USA, L.P., offers more than 5 million customers control, flexibility and choice in wireless service, rich data content and innovative products without annual contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile USA's smart, stylish and affordable handsets, including the Wild Card, Super Slice and Flare, are available at top retailers in more than 40,000 locations nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations.

J.D. Power and Associates has ranked Virgin Mobile USA highest in customer satisfaction among wireless prepaid services in 2006 and 2007, and its customers report a 90% satisfaction rate. Virgin Mobile USA contributes a portion of its profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth; and provides postage-paid return envelopes in every new package for customers to recycle old phones. Virgin Mobile USA's national coverage is powered by the nationwide Sprint PCS network.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.

First Call Analyst:
FCMN Contact: corinne.nosal@virginmobileusa.com

Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20080430/NYW117
http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE
PRN Photo Desk, photodesk@prnewswire.com

Source: Virgin Mobile USA, Inc.

CONTACT: Corinne Nosal of Virgin Mobile USA, +1-908-607-4235,
corinne.nosal@virginmobileusa.com; or Alysa McKenna of CooperKatz for Virgin
Mobile USA, +1-917-595-3048, amckenna@cooperkatz.com; or Heather Krasnow of
Burger King Corporation, +1-305-378-7939, Hkrasnow@whopper.com; or Amanda
Collins of Warner Music Group, +1-212-275-2213, Amanda.collins@wmg.com

Web site: http://www.virginmobileusa.com/
http://web.virginmobileusa.com/stuff/ringtone-value-menu
http://www.bk.com/

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Profile: International Entertainment