Photos: Dr Pepper Gives Consumers the Passport to Explore More of 'Indiana Jones and the Kingdom of the Crystal Skull(TM)'

Photos: Dr Pepper Gives Consumers the Passport to Explore More of 'Indiana Jones and the Kingdom of the Crystal Skull(TM)'

Dr Pepper "Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull" Promotion Gives Indy Fans the Opportunity to Taste the Adventure of this Year's Biggest Film

PLANO, Texas, April 28 /PRNewswire/ -- This year, the crack of Indiana Jones' whip signals the start of summer, as Dr Pepper celebrates the opening of Indiana Jones and the Kingdom of the Crystal Skull by giving fans an exclusive passport to explore more of the long-awaited fourth installment of the Indiana Jones adventures. Through an innovative partnership with this summer's biggest movie release, the Dr Pepper Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull promotion will help consumers bring the excitement home with them and will even send 23 lucky winners on a globetrotting adventure of their own-Indy-style!

   To view the Multimedia News Release, go to:   http://www.prnewswire.com/mnr/drpepper/32938/   (Photo: http://www.newscom.com/cgi-bin/prnh/20080428/NYM041 )  

"Dr Pepper is Indiana Jones' biggest fan, so we are thrilled to add even more excitement around an event that is 19 years in the making," said Andrew Springate, vice president of marketing for Dr Pepper. "With the 23 flavors of Dr Pepper, there is always more to explore, and we're bringing fans more ways to explore and experience Indiana Jones this summer."

Dr Pepper will offer consumers a host of exciting opportunities to keep the Indiana Jones fun going all summer long with an integrated marketing campaign that includes national print, television and online advertising; instant win games with exclusive prizes; and limited edition collectible packaging. Everyone who enters an instant win game code at DrPepper.com will be eligible for the grand prize sweepstakes and an opportunity to channel their "inner Indy" on an adventure to one of four exotic destinations: Egypt, India, Jordan or Peru. All places that Indiana Jones himself has visited during his adventures! The 23 grand prize winners will soon learn that their 10-12 day adventure trips, provided through Expedia, are not for the faint of heart-packing in enough horseback riding, boat travel and rigorous hiking to make Dr. Jones himself hold on to his fedora for dear life.

Game codes can be found under the caps or inside the wraps of specially marked 20 oz. and 2-Liter bottles, as well as 12- and 24 -packs of Dr Pepper and Diet Dr Pepper. Additionally, scratch off game codes will be featured in print ads, and codes will be given away in online ads. One-in-six codes will win a prize! Fans can visit DrPepper.com or text in game codes to learn if their codes are instant winners and redeem their prizes. In addition to the adventure trips, prizes include Indiana Jones and the Kingdom of the Crystal Skull/Dr Pepper T-shirts and hats; free movie tickets; free Dr Pepper product; and much more.

Speaking of more, 23 lucky Dr Pepper treasure hunters will also discover that there is even more inside their Dr Pepper can -- quenching their musical thirst with one of 23 iPod(R) Nanos(1) hidden inside specially marked cans randomly placed in 12-packs. The Nanos will be pre-loaded with "Raiders March" -- the Indiana Jones theme song by composer John Williams, as well as an exclusive behind-the-scenes photo from the movie set. Fans will also have the opportunity to collect six limited edition Dr Pepper collector's cans featuring scenes and characters from the new film.

The Dr Pepper Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull promotion will be supported by a television spot that captures the spirit of the new summer blockbuster and connects the two iconic brands. Additionally, Indiana Jones-inspired Dr Pepper print ads will run in People, US Weekly, Entertainment Weekly, Rolling Stone and In Touch Weekly. Online banner ads will takeover the Yahoo! Movies section on Yahoo.com. The television ads and online media will begin running on May 1, while print ads are scheduled to appear beginning on May 9, 2008.

"By working with Dr Pepper, we wanted to create a rich experience for Indiana Jones fans, both old and new," said Kayleen Walters, director of marketing for Lucasfilm Ltd. "Dr Pepper is an American institution, making it a perfect partner for the new Indiana Jones film."

Consumers can visit DrPepper.com for full contest and sweepstakes rules. The Dr Pepper Passport to Explore with Indiana Jones and the Kingdom of the Crystal Skull promotion ends on July 31, 2008, so consumers should buy a Dr Pepper today to taste the adventure!

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo- hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.brandspeoplelove.com.

INDIANA JONES and related properties, film titles and character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (C) 2008 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

(1) iPod is a registered trademark of Apple Inc. Apple is not a participant or sponsor of this promotion.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080428/NYM041
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/drpepper/32938

Source: Dr Pepper

CONTACT: Greg Dauphin, Ketchum Public Relations, for Dr Pepper,
+1-646-935-4158

Web site: http://www.brandspeoplelove.com/
http://drpepper.com/

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Profile: International Entertainment