Parks Associates Analysts to Present New Digital Media Habits Consumer Research at San Jose Workshop

Parks Associates Analysts to Present New Digital Media Habits Consumer Research at San Jose Workshop

DALLAS, April 3, 2008 /PRNewswire/ -- How will the rise of new media, entertainment, and communications applications impact various industries? Parks Associates analysts will present new digital media research and forecasts at a special one-day seminar next week in San Jose.

Recent research from Parks Attendees indicates roughly 30% of broadband householders with a TV have a connected game console; 35% have speakers connected to a TV; 45% have a set-top box connected to a TV. Attend this workshop and meet face-to-face with lead analysts and mingle with senior-level executives to better understand consumers and digital media habits. Key digital living topics will be discussed, including:

   --  Service provider battle strategies: The changing arsenal of features       and bundles   --  Churn and retention:  The "difference maker" features   --  Boxes and gadgets:  What will people buy to enjoy new media?   --  Electronic gaming:  The fastest growing entertainment media   --  Broadband video:  How big will it be?   --  Monetizing digital media:  The rapid rise of advertising and       alternative payment solutions     --  What:       "The Business Cases for New Media Workshop" by Parks                   Associates   --  When:       Thursday, April 10, 2008 from 8:00 a.m. - 4:30 p.m.   --  Where:      The Fairmont, 170 S Market Street, San Jose   --  Who:        Kurt Scherf, VP and Principal Analyst; John Barrett,                   Director of Research; Michael Cai, Director of Broadband &                   Gaming; and senior-level executives from various                   industries   --  Sessions:   - Strategies for Broadband and Bundled Services Providers                   - TV 2.0 Critical Links in the Value Chain                   - Buying and Using Digital Media Platforms                   - Electronic Gaming: The Fastest Growing Entertainment                     Media                   - Broadband Video: To the PC & Beyond!                   - The Monetization of Digital Media: Advertising and                     Alternative Payment Solutions   --  Press Pass:       http://www.parksassociates.com/events/workshops/workshop_presspass.htm   --  Interviews: To arrange a meeting with an analyst, please contact Mindi                   Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com                   or 972-996-0212.     About Parks Associates  

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com/.

    Contact:  Mindi Sue Sternblitz-Rubenstein    Parks Associates    972-996-0212    Email: mindi.sue@parksassociates.com  

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Source: Parks Associates

CONTACT: Mindi Sue Sternblitz-Rubenstein of Parks Associates,
+1-972-996-0212, mindi.sue@parksassociates.com

Web site: http://www.parksassociates.com/

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Profile: International Entertainment