LOVEFiLM's Acquisition of Amazon's UK and German DVD Rental Business is Cleared for Completion

LOVEFiLM's Acquisition of Amazon's UK and German DVD Rental Business is Cleared for Completion

LONDON, April 16/PRNewswire/ -- LOVEFiLM International Ltd. (http://www.lovefilm.com) announced that its acquisition of Amazon Europe's DVD rental business in the United Kingdom and Germany was cleared for completion by the regulators yesterday. LOVEFiLM and Amazon Europe intend to complete the acquisition shortly.

"We are looking forward to officially welcoming customers from Amazon in the United Kingdom and Germany to LOVEFiLM," said Simon Calver, CEO of LOVEFiLM International. "LOVEFiLM offers one of the largest selections of films in Europe, and we can't wait to provide these customers with our best possible home entertainment experience."

As a result of the deal Amazon's DVD rental customers in the UK and Germany will become members of LOVEFiLM which, for no extra cost, has given them access to Europe's biggest film community. LOVEFiLM users can choose from more titles (65,000+), including video games, an award winning film download service, interactive film reviews, DVD retail and more - meaning far greater control, choice and value for money than any digital TV movie package or high street video store.

Simon Calver commented, "LOVEFiLM.com has become a destination site for almost anything to do with film. We are an integral part of our customers' home entertainment mix, as people are realising that they can affordably and conveniently select the films they want to watch - when they want to watch them."

Amazon Europe will make a cash investment into LOVEFiLM, becoming its largest shareholder. In addition, Amazon Europe will continue to operate the DVD rental business on behalf of LOVEFiLM for approximately three months to ensure an efficient transition and smooth customer experience. No staff reductions are planned at Amazon's German or UK operations as a result of this business transfer.

About LOVEFiLM International Ltd:

- LOVEFiLM International Ltd is Europe's leading online DVD rental subscription service and operates in the UK, Sweden, Norway, Denmark and Germany.

- LOVEFiLM UK carries over 65,000 unique titles including games, as well as a fast-growing film download service.

- LOVEFiLM customers have generated over 56 million film ratings and over 600,000 member reviews.

- LOVEFiLM International has won: British Video Association's award for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology - Innovation & Growth award for Mediatech Impact of the Year 2008, Home Entertainment Week awards for Rentailer of the year 2007, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, The Sunday Times Top 100 Fastest Growing Private Tech Companies - awarded 5th place, and The Sunday Times Tech Track 100 - Best Management Team Award.

- The group currently works with major partners in the UK including Tesco, EasyGroup, CD Wow, Guardian Newspapers, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labeled service.

- LOVEFiLM launched the first UK mass market movie download service to its UK subscriber base in December 2005. Customers can download-to-rent or download-to-own from a choice of over 2,500 titles. Short films and full-length feature films are available from major Hollywood studios including Universal, Warner Bros., Sony, Momentum, Icon, Celluloid Dreams and Contender.

          Media contacts:      LOVEFiLM      UK Financial and Business: M Communications      Nick Miles (+44-(0)20-7153-1530) (miles@mcomgroup.com)      Ben Simons (+44-(0)20-7153-1540)      (simons@mcomgroup.com)      Eleanor Williamson (+44(0)20-7153-1539)      (williamson@mcomgroup.com)      UK Trade and Consumer: Mischief      Jenny Lomas (+44-(0)20-7841-6671)      (jenny.lomas@mischiefpr.com)      Mitch Kaye (+44-(0)20-7841-6670)      (mitchell.kaye@mischiefpr.com)      Germany: Kafka Kommunikation      Susanne Sothman (+49-89-7675-9434)      (ssothmann@kafka-kommunikation.de)  

Source: LOVEFiLM International Ltd

Media contacts: LOVEFiLM, UK Financial and Business: M Communications, Nick Miles (+44-(0)20-7153-1530) (miles@mcomgroup.com), Ben Simons (+44-(0)20-7153-1540), (simons@mcomgroup.com), Eleanor Williamson (+44(0)20-7153-1539), (williamson@mcomgroup.com). UK Trade and Consumer: Mischief, Jenny Lomas (+44-(0)20-7841-6671), (jenny.lomas@mischiefpr.com), Mitch Kaye (+44-(0)20-7841-6670), (mitchell.kaye@mischiefpr.com). Germany: Kafka Kommunikation, Susanne Sothman (+49-89-7675-9434), (ssothmann@kafka-kommunikation.de)

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Profile: International Entertainment