ICTV to Show Latest Additions to ActiveVideo Channel Lineup at Cable Congress '08 in Madrid

ICTV to Show Latest Additions to ActiveVideo Channel Lineup at Cable Congress '08 in Madrid

SAN JOSE, Calif. and LONDON, April 21 /PRNewswire/ -- ICTV(R), which provides solutions that bring the Web media experience to television, announced today that they will be demonstrating the latest additions to their ActiveVideo(R) programming lineup of Web-infused television at the leading Pan-European cable trade show April 23-25 in Madrid, Spain.

On their stand at Cable Congress '08, ICTV will show how major, brand-name programmers, including CNN, Fox, Home Shopping Network and Reuters, are delivering ActiveVideo channels that combine the latest Web capabilities with television programming. Using ActiveVideo, programmers are creating evolved television environments that invite viewer involvement by enabling them to engage with, immerse themselves in, and share programming, all using their standard remote controls. ICTV will also be showing how ActiveVideo is being used to provide interactive advertising and deliver brand experiences.

"Content providers and cable system operators are seeking new ways to bring the same choice and control that is available on the Web to their television viewers, without the need to deploy or integrate third-party Web- to-TV devices and manage the issues those can present," said Stephen Reeder, managing director, ICTV International. "From our early deployment success in the United States and in Asia, we've seen significant consumer demand for ActiveVideo channels and navigational mosaics that seamlessly combine the best of the Web with the television viewing experience, at the same time delivering considerable incremental profit for the content providers and operators alike."

ActiveVideo allows content providers and operators to immerse their viewers in an engaging experience that combines online video, Web 2.0 functionality and traditional television. With ActiveVideo, television viewers are given a completely interactive environment covering both linear and broadband programming which can include rich interfaces, social networking, personal media and niche content all supported through targeted, actionable advertising.

About ICTV

ICTV(R) delivers ActiveVideo(R), a dynamic viewing experience that brings broadband choice and control to the television via cable and IPTV networks. ActiveVideo combines interactive elements and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of TV. The ActiveVideo platform requires no new customer premise equipment and utilizes existing Web and video standards, enabling network operators, programmers and advertisers to create content once for real-time delivery to any digital set-top box. ICTV is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore, Beijing and the United Kingdom. For more information, visit www.ictv.com .

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Source: ICTV

CONTACT: Paul Schneider for ICTV, +1-215-702-9784, +1-215-817-4384
(mobile), pspr@att.net

Web site: http://www.ictv.com/

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Profile: International Entertainment