Hard Rock's New Lil' Rockers Menu Shows Kids How to Help 'Save the Planet'

Hard Rock's New Lil' Rockers Menu Shows Kids How to Help 'Save the Planet'

Hard Rock International Partners with the Arbor Day Foundation to Educate and Encourage Lil' Rockers to Plant Trees

Hard Rock's New Kids Menu Offers Food, Fun, Environmental Activities and Tree Seeds

ORLANDO, Fla., April 24 /PRNewswire/ -- Since its founding in 1971, Hard Rock International has been committed to its "Save the Planet" motto, with the goal of making the earth a safer, healthier and better place to live. Continuing its mission, Hard Rock has partnered with the Arbor Day Foundation for the launch of its new Lil' Rockers Menu, featuring delicious kid's meals packaged with fun activities that show youngsters how they can help protect the environment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080424/NYTH113 )

Beginning Arbor Day, April 25th, 2008, each kid's meal at Hard Rock Cafes throughout North America and Puerto Rico will include tree seed packets, encouraging lil' rockers to plant trees and help produce more oxygen and preserve wildlife habitats. Hard Rock International has also teamed up with the Arbor Day Foundation, making the commitment to plant at least 25,000 trees this year. Additionally, with the help of the new Lil' Rockers menu, Hard Rock and the Arbor Day Foundation hope to help plant an additional one million trees in 2008.

Hard Rock's new Lil' Rockers menu will also teach children how to "Rock. Reuse. Recycle.," as each meal is also complete with four pages of fun eco-friendly activities, as well as recyclable "Save the Planet" cups and lids.

"Kids are an important part of our fan base and we want to ensure that their Hard Rock experiences are memorable -- from the food and drinks, to the memorabilia on our walls, to teaching them about saving the planet," said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. "It is important to educate children, not only about the history of music, but also about the environment and how they can help make the world a safer, healthier place."

Lil' Rockers' Experience (For ages 10 and younger)

Hard Rock Cafe's Lil' Rockers menu offers a delicious selection of kid's meals, including:

    -- C.A.B. Cheeseburger -- A lil' version of Hard Rock's famous Certified       Angus Beef burger on a toasted bun with choice of American, Cheddar or       Swiss cheese.  Served with French fries.    -- Oven Roasted Chicken Salad -- Fresh greens, toasted croutons, oven       roasted diced chicken breast, seasoned bacon bits, Cheddar and Jack       cheese.  Served with choice of salad dressing.    -- Cheesy Mac -- Every Lil' Rocker's favorite -- twisted macaroni and a       creamy cheese sauce.  Served with garlic toast.    -- BBQ Drum Sticks -- Crispy chicken drum sticks tossed in Hard Rock's       sweet Hickory BBQ sauce.  Served with French fries.    -- Pasta with Red Sauce -- Twisted macaroni with red sauce.  Served with       garlic toast.    -- Chicken Tenders -- Crisp fried chicken served with honey mustard       sauce.  Complete with French Fries.    -- Hot Dog -- An all-beef hot dog on a toasted bun.  Served with French       fries.    

Each kid's meal also includes a drink in a keepsake "Save the Planet" kid's cup and fresh orange slices.

   For more information, please visit www.hardrock.com.    About the Arbor Day Foundation  

The Arbor Day Foundation is a nonprofit conservation organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.

About Hard Rock International

With 127 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, the world's first rock 'n' roll theme park, is scheduled to open in Myrtle Beach in Spring 2008. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080424/NYTH113
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com

Source: Hard Rock International

CONTACT: Brian Siemienas of Hard Rock International, +1-407-445-7625; or
Meredith Miesieski or Kristen Hauser of Coyne PR, for Hard Rock International,
+1-973-316-1665

Web site: http://www.hardrock.com/
http://www.arborday.org/

---

Profile: International Entertainment