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International Entertainment News

Tuesday, April 08, 2008

Brazilian Spirit Unleashed in Duran Duran's Hit Song, 'Rio'

Brazilian Spirit Unleashed in Duran Duran's Hit Song, 'Rio'

Nicole from The Pussycat Dolls and Caress(R) Body Wash Release New Brazilian Inspired Remake

GREENWICH, Conn., April 8, 2008 /PRNewswire/ -- Nicole from The Pussycat Dolls releases a new Brazilian inspired reinterpretation of Duran Duran's hit song, "Rio," to celebrate the launch of Caress(R) Brazilian Exotic Oil Infusions body wash. "Rio (Caress Brazilian Mix)" encourages women to unleash their sensuous sides, vivacious charm and Brazilian spirits. The new song will debut at caressbrazilian.com on Tuesday, April 8th and then will hit the airwaves nationwide.

Nicole Scherzinger, an exotic beauty who embodies the same enchantment and vivaciousness of Brazil, was a natural pick for the song's remake. The new song "Rio (Caress Brazilian Mix)" is bursting with the energy and colorful sounds of Brazil. "Rio (Caress Brazilian Mix)" was produced by Ron Fair and JR Rotem with additional production and mix by Ben H. Allen. First released in 1982, "Rio" climbed the charts to become a top twenty hit on both sides of the Atlantic, with the video becoming an MTV staple.

"Brazil is all about smooth moves, vivacious sounds and beautiful skin," says Scherzinger. "That's why I'm thrilled to be recording such a fun, Brazilian remake of my favorite Duran Duran song for Caress. Just like the new Caress Brazilian body wash, it's sexy, spirited and will inspire women to unleash the enchantment of Brazil."

Unleashing the enchantment of Brazil

Just like Nicole, women everywhere can unleash their Brazilian spirit with Caress(R) for a chance to win a trip to Brazil. Visit caressbrazilian.com to download the new hot song, "Rio (Caress Brazilian Mix)" and submit a video (or create one online) that shows how to live out the charm, vivaciousness and spirit of the country. Twenty-five finalists will win exciting prizes such as: spa treatments, iPods with Brazilian music or a year supply of Caress(R)*. To help get everyone into the Brazilian spirit, they can also request free samples of the new Caress(R) Brazilian Exotic Oil Infusions body wash at the website (while supplies last).

Discovering the beauty of Brazil with Caress Brazilian Exotic Oil Infusions

Caress(R) Brazilian Exotic Oil Infusions body wash enlivens skin with the vivacious charm and spirit of Brazil, while capturing the magnificence of exotic oils in a body wash. The unique fusion of cream and oil, with a blend of sweet passion flower cream and acai fruit oil silkens the skin, leaving a luscious, irresistible sheen. The acai berry, found in the palm trees of the Amazon, is known for its antioxidant properties and energizing essence. Caress(R) Brazilian Exotic Oil Infusions body wash is available at food, drug and mass retailers nationwide (15 oz. SRP $3.99). It is also available in Moroccan and Japanese variants.

About Nicole from The Pussycat Dolls:

Nicole Scherzinger is the lead singer for The Pussycat Dolls, whose album PCD has sold over 7 million copies worldwide, spawned five hit singles and a Grammy nomination. She has been involved with performing arts through singing, acting and dancing from a very young age and is currently in the studio, prepping for the next Pussycat Dolls album, coming later this year.

About Duran Duran:

Duran Duran is an award-winning English rock band with over 70 million records sold, 18 American hit singles, 30 UK top 30 tunes, and a global presence which guarantees them huge concert audiences on 5 continents. The band was formed in Birmingham, England in 1978 by keyboardist Nick Rhodes and bassist John Taylor and boast hit singles including "Rio," "Hungry Like the Wolf," "(Reach Up For The) Sunrise" and "Save a Prayer." They have also created hit movie tunes for "9 1/2 Weeks" and "A View to Kill" (was the only Bond theme tune to make it to #1). Throughout their career, they have collaborated with musical greats such as Grace Jones, Sting, Guns N' Roses, Kylie Minogue, Justin Timberlake and many more.

About Caress:

Caress(R), the beauty brand known for products that leave skin silky soft and smooth, offers an exceptional variety of moisturizing beauty bars and body washes that embrace the playful side of beauty. A global Unilever brand and trusted name for more than 30 years, Caress(R) is the No. 2 beauty bar in the market and known for its original bar, Daily Silk. Caress is available in food, drug, mass outlet, club and value stores nationwide. Visit www.caressskin.com for more information.

About Unilever:

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico -- generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.

*No purchase necessary. One year supply equals 12 bottles or 1 bottle/month. Void where prohibited. Contest ends May 19, 2008. For official rules, please visit www.caressbrazilian.com.

   Contact: Amanda Wolbrom                   Stacie Bright            Weber Shandwick                  Unilever            212-445-8230                     203-625-1130            awolbrom@webershandwick.com      stacie.bright@unilever.com  

First Call Analyst:
FCMN Contact:

Source: Unilever

CONTACT: Amanda Wolbrom of Weber Shandwick, +1-212-445-8230,
awolbrom@webershandwick.com; or Stacie Bright of Unilever,
+1-203-625-1130, stacie.bright@unilever.com

Web site: http://www.unileverusa.com/
http://www.caressbrazilian.com/
http://www.caressskin.com/


Profile: International Entertainment

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