Annual Draft Scouting Publication Uses Award-Winning Corporate Evaluation Techniques to Rate NFL Prospects

Annual Draft Scouting Publication Uses Award-Winning Corporate Evaluation Techniques to Rate NFL Prospects

Football Draft Analyst and Fantasy Football Columnist's Draft Analysis Publication Used by Media Insiders

KANSAS CITY, Mo., April 8, 2008 /PRNewswire/ -- Matt Waldman was a mid-level manager for a large marketing firm when a simple comment from former Cowboy's Vice President of Player Personnel Gil Brandt ultimately spawned an idea that changed his career. In 2002, Brandt mentioned that rookie Brian Westbrook would be a top ten pick "if he were only a couple of inches taller and ten pounds heavier." Waldman thought it curious to downgrade a prospect with similar physical dimensions to superstars such as Emmitt Smith, Clinton Portis, Marshall Faulk and Priest Holmes and the comment led him to research how NFL personnel departments share similar approaches with corporate management teams.

The manager and freelance writer then used his experience implementing best practice evaluation methods commonly found in Baldridge Award-Winning manufacturing and service organizations to create a player scouting publication called The Rookie Scouting Portfolio. Now in its third year, The Rookie Scouting Portfolio -- sold exclusively at FFToday.com -- lists media insiders, draftniks and fantasy football enthusiasts as loyal readers.

"The Rookie Scouting Portfolio is by far the most informative book regarding the NFL Draft I have come across in my radio career," says Miami 790 The Ticket radio host Kevin Rogers. "With the boom of the NFL Draft over the last decade, the breakdown of college players has been dissected even more and more, but this portfolio not only analyzes all the top players, but a game-by-game breakdown that makes me feel like I was in the film room during the season with the coaches. This is a must-buy product if you want to be ahead of the Draft game in April."

As FFToday.com owner Mike Krueger tells it, Waldman's process has foretold surprising performances from rookies who other analysts underrated or overlooked completely, including Ahmad Bradshaw, Selvin Young, Maurice Jones Drew, and Greg Jennings. "There are very few NFL Draft publications that rival Matt's work and analysis, period," said Krueger. "A number of industry insiders and media professionals are now beginning to use the RSP for research."

"Matt Waldman has been a fantasy football expert guest on my sports talk show," says Anita Marks of Baltimore's ESPN 1300 AM. "His thorough preparation and knowledge of the NFL and the NFL Draft makes him one of the best in the business for accurate and educational information."

The Rookie Scouting Portfolio is a 497-page publication that provides media analysts, draftniks and the fantasy football enthusiast coverage of 122 prospects that goes beyond the general paragraph summaries of player strengths and weaknesses. It contains actual play-by-play analysis to describe a prospect's strengths and weaknesses where it matters most: the field of play.

For more information about this topic, or to schedule an interview with Matt Waldman, please call him at (706-255-6104) or e-mail him at thegutcheck@gmail.com.

Website: http://www.fftoday.com/

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: FFToday.com

CONTACT: Matt Waldman of FFToday.com, +1-706-255-6104,
thegutcheck@gmail.com

Web site: http://www.fftoday.com/

---

Profile: International Entertainment