Advision, Outdoor Digital Media Leader, Wins SAIF Partners' Investment

Advision, Outdoor Digital Media Leader, Wins SAIF Partners' Investment

SHANGHAI, China, April 1, 2008 /Xinhua-PRNewswire/ -- Advision Media Holdings, a large, outdoor digital media leader in China, successfully concluded a financing agreement with SAIF Partners, a famous venture investor, in Shanghai a few days ago. The value involved in this cooperation will be US$ 30 million, making it a big move by SAIF Partners into the media field.

At the beginning of this year, Advision received the "Annual Award for Highest Investment Value" co-granted by http://www.guanggaowang.cn/ and CTR. It was the first to introduce the concept of large, outdoor digital media networks in China. After one year of development, Advision has placed outdoor LED advertisement screens in many key positions in the CBD, airports and expressways of such major cities as Shanghai, Beijing, Shenzhen and Tianjin, forming a large, outdoor digital media network on a grand scale. Moreover, it has recently purchased the LED screens at the New World Mayfair Hotel on the Huaihai Road of Shanghai and the large vertical screens it built in the center of the pedestrian street of Nanjing Road have also come into commercial operation. The outdoor digital media network has taken shape. After it received this investment from SAIF Partners, Advision will quicken the pace of its network building operations. In 2008, it will finish deployment and build around 35 outdoor LED advertisement screens in over 20 large cities nationwide.

According to the people in charge of the SAIF Partners' China region, this cooperation was a natural result of the many talks that had been held previously. They note that SAIF Partners has been favoring high-growth industries and simple and clear commercial patterns. Relatively high industrial thresholds and mature management teams are their main criteria for investments in enterprises. SAIF Partners made many successful investments in the new media field previously and is focusing its sight on the outdoor LED field at this time. This shows that investors are taking a newfound interest in the outdoor new media market and also demonstrates venture investors are still highly enthusiastic about outdoor new media after Target Media, Airmedia and other new outdoor media companies successfully went public in NASDAQ.

Profile of Advision:

Advision is the No. 1 outdoor LED media advertisement operator in China. It introduced the concept of the large, outdoor digital media network business in China, consolidated LED media resources in key positions and outdoor brands in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Qingdao and Tianjin. The Company owns advantageous media resources, such as the LED screens in the Lansheng Building, in the Yalong Plaza, in the Leisure Harbor of the New World, in Dream of Dragon at Zhongshan Park, in the New World Mayfair Hotel, in the Beijing Kemao Building and the group of LED screens in the Beijing Airport.

The Company always gives priority to helping customers' advertisements make an impression. The signing of contracts, the reviewing, the testing of pictures to evaluate their effect, are all taken care of by professional teams. Advision has adapted to the trend of outdoor purchases, making the building of large, outdoor digital media networks in many cities a priority. The Company linked itself with international practice and invited CTR, a famous digital company in the industry, as its cooperative partner to provide customers with reliable, monitored data and analytic reports on effect. In 2008, Advision will use about 35 super-large LED screens to provide customers with all-around outdoor media release services based on its advantageous position and market- oriented strategies.

Source: Advision

CONTACT: Liu Ying, Marketing Dept., +86-21-5466-0999 x8013, or +86-
13761353496, or carrol_liu@advision.net.cn

Web site: http://www.guanggaowang.cn/

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Profile: International Entertainment