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Monday, March 10, 2008

Starz Entertainment Appoints Suzanne Sell to Vice President of Programming Analytics

Starz Entertainment Appoints Suzanne Sell to Vice President of Programming Analytics

ENGLEWOOD, Colo., March 10 /PRNewswire/ -- Starz Entertainment, LLC today announced the promotion of Suzanne Sell to vice president of programming analytics from director of program research. In this new role, she oversees audience measurement for Starz' traditional premium channels, video on demand services and broadband services, and conducts developmental research on the company's original programming. She works out of the Englewood, Colo. office and reports to David Charmatz, senior vice president of product planning and development for Starz Entertainment.

Prior to joining Starz nearly five years ago, Sell served as vice president of research and media planning at Crown Media International, which operated the Hallmark Channel in 110 countries around the world. She spent many years as a consultant and research supplier to the industry. At Frank N. Magid Associates, the nation's leading news and programming consulting firm, Sell served as a consultant to television stations in 80 U.S. television markets, studios and distributors, major television networks, international broadcasters, cable and DBS services, online content providers and more. For several years, she managed the firm's research division. She has also managed the Broadcast Research Group of ARBOR, Inc., and served as vice president of research at Cox Broadcasting's research subsidiary, The Eagle Group. Her work contributed to the launch of the USSB DBS service, the development of "Good Morning America" and "The Ricki Lake Show," the market expansion of Spectravision, substantial revenue gains at MapQuest.com and ratings gains at dozens of stations and networks.

Sell serves on the board of the Rocky Mountain Chapter of Women in Telecommunications, and is also a member of the Cable & Telecommunications Association for Marketing. She is a graduate of University of Iowa where she received a bachelor's of arts degree in broadcasting and film and a master's of arts degree in history/criticism and audience research. She currently resides in Aurora, Colo.

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 16.3 million and 30.7 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(R). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation, and is attributed to Liberty Entertainment Group, a tracking stock group of Liberty Media Corporation.

    Contact:  Rhiannon Hendrickson              Starz Entertainment              (720) 852-5802              rhiannon.hendrickson@starz.com  

First Call Analyst:
FCMN Contact:

Source: Starz Entertainment, LLC

CONTACT: Rhiannon Hendrickson of Starz Entertainment, +1-720-852-5802,
rhiannon.hendrickson@starz.com

Web site: http://www.starz.com/


Profile: International Entertainment

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