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Friday, March 14, 2008

Players at Home Play For Free and Get $50 Cash For Their 'Bingo's on GSN's 'BINGO AMERICA'

Players at Home Play For Free and Get $50 Cash For Their 'Bingo's on GSN's 'BINGO AMERICA'

Host Patrick Duffy Invites GSN's Home Audience to Play Along for a Chance to Win Every Weekday at 7PM/6c, 11PM/10c and Weekends at 4:30PM/3:30c

SANTA MONICA, Calif., March 14 /PRNewswire/ -- GSN announced today that its new series, BINGO AMERICA(TM), will reward its at-home audience $50* for every verified "Bingo" on their BINGO AMERICA game cards. Developed by executive producer Andrew Glassman, BINGO AMERICA blends the classic, trivia-based game show with elements of traditional bingo game-play in a new, fast-paced format. Hosted by television icon Patrick Duffy ("Dallas" and "Step By Step"), the "free-to-play-along" series premieres Monday, March 31 at 7PM/6c and repeats at 11PM/10c on GSN.

"This series is all about bringing GSN's home audience a free, entertaining chance to win cash every night," said Glassman on the announcement. "It's a simple three-step process: print your cards, play along with the show, and return to GSN.com/bingo if you get 'Bingo' to claim your cash. It's that easy."

"GSN is where people come to play," commented Jamie Roberts, GSN's Senior Vice President, Programming. "And with BINGO AMERICA, they can play and win. It's something completely new -- something our audience, and our sponsors, can really get excited about."

With up to 10 sets of free, downloadable BINGO AMERICA game cards available to every eligible player at http://www.gsn.com/bingo, the home-viewer sweepstakes provides each at-home participant with as many as 60 chances to win per episode while the show's on-air contestants compete for their own "Bingo." In addition, each downloaded sheet of game cards (two per set) contains a pair of "Bingo Bonus Numbers" valid for a chance to cash-in during the Bingo Bonus Round at the end of every episode. Any player at home whose pair of "Bingo Bonus Numbers" matches those the on-air contestant selects from the Bingo Bonus Board -- whether they're the winning pair or not -- will win $50. Moreover, home audience players can receive two additional pairs of "Bingo Bonus Numbers" by simply texting BINGO to 94949 on their mobile phones or by downloading them from http://www.gsn.com/bingo.

In addition to several select sponsorship integrations, GSN will be spearheading a pro-social initiative throughout the week of April 21 in which it will encourage online contributions as well as match and donate the BINGO AMERICA daily jackpot to Shriners Hospitals for Children.

*Prizes may be subject to change after May 25, 2008.

NO PURCHASE OR TEXTING NECESSARY TO ENTER OR WIN. The Bingo America Home Viewer Sweepstakes is not a traditional bingo game. It is a seeded "instant-win" daily sweepstakes. Void where prohibited. Open only to legal U.S. residents, 18 and older. Game cards available at http://www.gsn.com/bingo on or about March 24, 2008. Prize claims must be received at http://www.gsn.com/Bingo by 11:59:59 pm Eastern Time the day after the applicable episode has aired and are subject to verification. Standard text message rates apply to Bingo Bonus Round entry requests/messages from/to a mobile phone (if available). Specific start and prize claim dates/time apply to each daily sweepstakes. Home viewers are not eligible to win the same prizes awarded to in-show contestants. See Official Rules at http://www.gsn.com/bingo for complete details, including additional eligibility requirements, card availability times, prize claim deadlines, odds of winning, and prize descriptions/restrictions.

GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games site, GSN.com. As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. GSN.com features all types of game play: flash games for fun, skill cash game tournaments and free downloadable games. GSN is distributed throughout the U.S. and Canada by all major cable operators, satellite providers and telcos. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further information, visit GSN's press website at corp.gsn.com.

First Call Analyst:
FCMN Contact:

Source: GSN

CONTACT: Cindy Ronzoni of GSN, +1-310-255-6933, cronzoni@gsn.com

Web site: http://www.gsn.com/
http://corp.gsn.com/


Profile: International Entertainment

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