LATV Adds Fifth Post-Newsweek Station Hitting 30th Affiliate Mark

LATV Adds Fifth Post-Newsweek Station Hitting 30th Affiliate Mark

General Market Jacksonville, FL's WJXT to Launch Bilingual Multicast Network

LOS ANGELES, March 5 /PRNewswire/ -- LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, announced today that it had signed on its fifth Post-Newsweek Stations, Inc. affiliate, WJXT in Jacksonville, Florida. This is LATV's 30th affiliation. The independent station in the 49th-ranked Designated Market Area (DMA) is one of the growing number of general market stations choosing LATV as its digital multicast network of choice. Known as the local station and market news leader, WJXT will begin broadcasting LATV on March 20th on digital channel 4.3 and on Comcast cable channel 229.

"What makes this affiliation truly unique is that WJXT's broadcasting strength is as a general market station in a growing Hispanic market. This is a perfect example of LATV's crossover appeal," said Howard Bolter, LATV president and COO. "We are already in 16 of the top 25 Hispanic markets in the U.S. Our goal is to be in every TV market across the nation."

LATV's national rollout in April 2007 began with Post-Newsweek Stations' affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San Antonio, KSAT (ABC). LATV is multicast on these stations' digital spectrum as a standard-definition channel. The original four Post-Newsweek station affiliates are in the top 20 Hispanic ADIs. Later in 2007, Post-Newsweek became a minority investor in the Company as well as holding a seat on the board.

"LATV offers us the ideal programming fare to reach today's young, bilingual audience in Jacksonville," said John Rafferty, VP, general manager, WJXT. "With its cool, hip content, web-based components and on-the-ground national support, we feel LATV will best serve Jacksonville's emerging Hispanic market as well as the hard-to-reach 18- to 34- year-old demographic."

On the heels of adding 800,000 subscribers in San Francisco via KTVU-TV, LATV now has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at http://www.latv.com/.

    For more information about LATV, please contact:    Maite Saralegui    maite_saralegui@yahoo.com    323.650.2236  

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Source: LATV

CONTACT: Maite Saralegui of LATV, +1-323-650-2236,
maite_saralegui@yahoo.com

Web site: http://www.latv.com/

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Profile: International Entertainment