Guinness World Records(TM)TV Increases Online Video Presence

Guinness World Records(TM)TV Increases Online Video Presence

LONDON, March 26/PRNewswire/ -- Guinness World Records TV has this week announced an increase in the line up of portals on which its multi-language original TV programming may now be viewed. Building on existing successes with the likes of YouTube and Joost, new channels have now been added on Dailymotion and Veoh.

Over 50 clips ranging from 2 to 5 minutes are already available on YouTube with a total of over 7m views and an average viewing rate of 146k views per clip! The content is taken from official licensed GWR TV shows from all over the globe including those from RTL, France Television and Seven Australia.

Guinness World Records TV channel has been available on the Joost platform since launch and has consistently rated in the top 20 most viewed channels worldwide. The content ranges from shortform clips of 2-5 minutes right up to full 30 minute episodes from Ultimate Guinness World Records, a hosted clipshow which has been sold into over 30 territories around the world.

New plans on Veoh.com and Dailymotion include language specific channels to tie in with those territories in which the Guinness World Records brand is best known.

In addition to the mainstream Guinness World Records channel on YouTube, a new channel to specifically support the launch of its Gamer's Edition book was launched in January 2008.

Rob Molloy, Director of Television at Guinness World Records, said '"Our growth in online video presence and plans to grow this exponentially in 2008 show our desire to communicate with our consumers through as many media as possible. We want them to be able to consume our content however they want and wherever they want."

Guinness World Records TV will be exhibiting at MIP 2008

About Guinness World Records TV

Guinness World Records TV (GWR TV) produces primetime factual entertainment TV programmes in partnership with broadcasters or producers. Developing TV formats in a variety of genres which are flexible and custom-made for each client, it offers access to its entire TV archive of more than 400 hours of broadcast programming and the information featured in the Guinness World Records book.

For further information please contact Amarilis Espinoza at +44(0)2078914516 or press@guinnessworldrecords.com

Source: Guinness World Records

For further information please contact Amarilis Espinoza at +44(0)207-891-4516 or press@guinnessworldrecords.com

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Profile: International Entertainment