The EastSport Cafe Makes Its Debut in Austin During SXSW

The EastSport Cafe Makes Its Debut in Austin During SXSW

Download, De-Stress & Dine at the EastSport Cafe

NEW YORK and AUSTIN, Texas, March 3 /PRNewswire/ -- After continuing a successful turnout during Lollapalooza and Austin City Limits, The BMF Media Group in association with title sponsor EastSport backpacks will debut the EastSport Cafe in Austin, Texas from March 13-15, 2008. The EastSport Cafe is a three-day cafe exclusive to artists, media, VIP's and tastemakers attending the SXSW Music Festival. The EastSport Cafe offers artists and guests a full menu so they can dine and drink as well as a place for media to file their stories thanks to the free wifi/internet access and interview artists and celebrities attending the festival in one destination! Throughout the weekend the EastSport Cafe will serve as the must attend destination for artists, talent, celebrities and media during the festival.

Guests will be able to enjoy daily VIP amenities including a full service bar and menu, internet/email access, and in true rock n' roll fashion denim powerhouse AG Adriano Goldschmied will be outfitting guests in jeans from their newly launched 'AG-ed Vintage' collection. Utilizing a revolutionary laundry technique, AG has produced jeans that truly mimic vintage jeans that have been worn for years. The ranges are wide and eclectic, and specially handcrafted, catering to all the discriminating denim connoisseurs of today and tomorrow. Cafe Bustelo will be creating an espresso bar featuring their famous Bustelo Cool Cafe Con Leche along with an Altoid's bar where guests can sample their favorite flavors. VH1 will have their own on site studio and be conducting interviews with music icons such as Ice Cube and Moby along with some of the festivals hottest up and coming acts. All of the artists that will be played at the EastSport Cafe during the three days will be environmentally conscious in one facet or another. This will help guests become introduced to the Ben Jelen Foundation which was created by recording artist Ben Jelen out of his own desire to protect the environment with all proceeds benefiting several different causes including the battle against global warming and promoting bio diversity.

"We are excited to bring this new cafe concept to Austin in honor of those performing at the festival," says Brian Feit, Chief Buzz Officer of The BMF Media Group. "We are especially thrilled to work with partners who are keen on artist integrations and open to giving new media platforms to showcase exclusive content and we're happy to create an environment that achieves both organically."

"SXSW is full of music, magic, and energy; some of the same qualities that go into our bags," says Joseph Janus, Senior Vice President of Advertising and Marketing for EastSport. "We have been running the "Our Bags. Your Life." campaign for two years and I can't think of a better alignment than a Festival for on the go, creative people. Anywhere that diverse and talented minds meet is definitely a place where EastSport backpacks wants to be."

   EastSport Cafe in Austin Overview   Dates & Daytime Hours:  Thursday, March 13th - Saturday, March 15th,                           2008 from 11:00am to 5:00pm   Venue & Address:        EastSport Cafe (303 Red River St in Austin, Texas)   

Sponsors of the EastSport Cafe include: EastSport, AG Adriano Goldschmied Jeans, Cafe Bustelo, Red Bull, VH1 & Fiji Water

About EastSport

"Established in 1982, EastSport is North America's #1 backpack brand. EastSport's fashion-forward designs and cutting-edge features bring style and functionality to your everyday bag. Alongside Fuel, and Extreme Sport, as well as Disney NASCAR licensed products, EastSport leads the way in innovative bags and accessories. "EastSport. Our Bags. Your Life."

About The BMF Media Group

The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today's hard to reach tastemakers and influencers. Best known for The Music Lounge, a series of three-day retreat lounges during major music events across the country, BMF has produced Music Lounges during the Winter Music Conference, Lollapalooza and Austin City Limits Music Festivals. For more information go to www.bmfmedia.com.

About Ben Jelen / The Ben Jelen Foundation

Ex-Sensitive, the new album from singer-songwriter Ben Jelen, is all about love. But listeners familiar with Jelen's debut LP (Give It All Away/Maverick Records) -- a lush and romantic tribute to a girl named Isabel -- may be surprised to learn that the object of Jelen's affection in Ex-Sensitive isn't a girl at all. It's the Planet Earth and everyone on it. The time Jelen spent working on humanitarian causes profoundly influenced Ex-Sensitive. "I am incapable of ignoring what's going on around me," he admits. "World events often affect me as much as personal ones." In recent years, he found time to work with the Natural Resources Defense Council, tour extensively for Rock the Vote, Live for Darfur, Amnesty International, and Tori Amos' RAINN in addition to working extensively for the United Nations. The Ben Jelen Foundation was created from Ben's own desire to protect the environment. The mission is to educate and spread awareness of environmental issues, especially global warming and bio diversity. Ben plans on using the foundation to raise awareness and gain funding for causes that affect the world.

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Source: EastSport

CONTACT: For General Media Inquiries, Stacey Wechsler, +1-917-913-5744,
stacey@hiredgunpublicity.com, or Taylor Choi, +1-917-318-3188,
taylor@bmfmedia.com; or for EastSport Media Inquiries, Carey Migliaccio,
+1-212-217-9065, carey@thepromofact.com

Web site: http://www.themusiclounge.net/
http://www.bmfmedia.com/
http://www.sxsw.com/

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Profile: International Entertainment