5W Public Relations Signs Gen Art, The Arbiters of Emerging Talent in Film, Fashion, Music And Art

5W Public Relations Signs Gen Art, The Arbiters of Emerging Talent in Film, Fashion, Music And Art

NEW YORK, March 4 /PRNewswire/ -- 5W Public Relations, the fastest growing public relations agency in the U.S., announced this month that it signed Gen Art as the newest client in the firm's expanding roster of fashion and entertainment clients.

Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago Gen Art produces over 100 events annually, ranging from a week-long film festival to massive star-studded fashion shows, live music performances, art exhibitions, multi-media events and much, much more.

"Gen Art is very excited to begin working with 5W Public Relations. We have seen what they have been able to do for other clients and believe that their creativity, energy and enthusiasm will help take recognition of Gen Art and its programming to a new level," said Ian Gerard, CEO/Founder, Gen Art.

"5W Public Relations is thrilled to forge this relationship with such a forward-thinking brand," said Ronn Torossian, President & CEO, 5W Public Relations. "For the highly-anticipated film festivals and fashion shows throughout the year, we will, as always, think out of the box, to maximize awareness for this truly unique company."

The Gen Art mission is to provide access to the film, fashion, art and music worlds for those that are interested in these areas, but often are intimidated and made to feel unwelcomed by the exclusive nature of these art / entertainment realms.

Gen Art is closely supported by the peer group of the artistic talent it showcases. It has cultivated a loyal following of people who want to keep in touch with new developments in the arts and who strive to be in-the-know about new happenings in their city.

Gen Art consists of three companies. Gen Art and Gen Art Media and the Gen Art Foundation, which is a not-for-profit charity. The mission of the Gen Art Foundation is to provide support and services to emerging talent. Each year it supplies grants/awards to such talent. Gen Art is a production company which seeks out corporate partners and produces the events for the Gen Art Foundation, as well as other events. All of the ticket fees raised through such Gen Art branded events go to the Gen Art Foundation.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com), the nation's fastest growing PR firm for the past three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Headquartered in New York with an office in Los Angeles, the firm is known for implementing creative and customized media programs designed to impact a client's specific business goals and objectives. Its energetic, fast-paced and focused culture earned the firm a spot on the INC. 500 list in 2007. 5W Public Relations is described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a no-nonsense approach, and results almost from Day One." The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water; IHOP; Anheuser- Busch; NICE Systems; Phillips-Van Heusen; Urban Retail Properties; Patina Restaurant Group, The Ice Rink at Rockefeller Center; Avenue Stores; The Loews Regency; Vail Resorts; Ahava Skin Care; Weatherproof Garment Company; The Pritikin Longevity Center & Spa; Philippe Chow; celebrities including Snoop Dogg and Ice Cube; a plethora of publicly traded technology companies; a variety of other global interests, national corporations, high- profile individuals, regional businesses, government agencies and academic institutions.

   CONTACT   CHRISTINE GARABEDIAN   212-999-5585  

Source: 5W Public Relations

CONTACT: Christine Garabedian for 5W Public Relations, +1-212-999-5585

Web site: http://www.5wpr.com/

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Profile: International Entertainment