Martini Park Chicago Launches 'The Return of the Cocktail Party' in Chicago on March 4, 2008

Martini Park Chicago Launches 'The Return of the Cocktail Party' in Chicago on March 4, 2008

CHICAGO, Feb. 28 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary and PR agency of record, The Experiential Agency, Inc. will help Martini Park Chicago to launch "Torch Tuesdays". The 'Return of the Cocktail Party' begins March 4, 2008 at Martini Park's location in downtown Chicago.

Martini Park is reintroducing the classic concept of the cocktail party, offering guests the ultimate elegant experience with delicious food, specialty cocktails and a live music lineup of classic crooners and torch singers. Signature cocktails for the evening include the Classic Side Car, Brandy Alexander, Old Fashioned, Manhattan, Kir Royale and the Classic Champagne Cocktail. All of these drinks, along with Martini Park's 30-plus specialty martinis, will be available every Tuesday for $7. Mixed drinks will be $5.

Guests will also enjoy delicious complimentary passed hors d'oeuvres from 5pm to 8pm, including filet mignon saute skewers, chicken saute skewers, tomato capri, salmon and creme fraiche served on toast points, chicken sliders, kobe beef sliders, deviled eggs, pigs in a blanket and Martini Park's signature mac and cheese sticks with truffled cheese sauce. Starting at 7pm, the music program will feature sexy, sultry musical standards reminiscent of the days of Harry Connick, Jr, Billie Holiday, Eartha Kitt and Etta James.

Joe Wagner, CEO of XA, states, "It is an honor to have been chosen by Martini Park as the agency of record for their Chicago location. XA looks forward to the opportunity to showcase its capabilities to ensure that their newest endeavor, 'Torch Tuesdays' is a success in the Chicago market."

Marketers spent an average of $685,598 on events in 2006, according to PROMO's 2007 Marketer Trends survey. More than a third planned to increase their budgets this year and less than a tenth expected to lower them. More than a fourth cited events as one of the three promotional strategies on which they spent the most money. (Source: PROMO Magazine, September 2007)

About Martini Park

Martini Park, Chicago's "Playground for Grownups", debuted in Chicago in July 2007 at 151 W. Erie St. in River North. This unprecedented upscale lounge concept features highly-acclaimed signature martinis and cocktails, as well as sharable plates of delectable food items, all within an atmosphere of world-class design. Specialty offerings include the Cucumber Martini, Strawberry Basil Martini, Apple-tini, Crab Cake Corn Dogs, Buffalo Chicken Lollipops, Surf Or Turf Nachos, and Mac & Cheese "Sticks." Martini Park's team of seasoned professionals will serve each guest with impeccable attention to detail, providing the highest standards in hospitality and service.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

    For more information, please contact:    Amanda Puck    XA    312-239-2370    amanda@expagency.com  

First Call Analyst:
FCMN Contact: melanie@expagency.com

Source: XA, Inc.

CONTACT: Amanda Puck of XA, +1-312-239-2370, amanda@expagency.com

Web site: http://www.expagency.com/

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Profile: International Entertainment