Insiders' Look at How Women will Vote on Super Tuesday - LIFETIME/Politico Focus Groups of Undecided Women Tell All After California Debates

Insiders' Look at How Women will Vote on Super Tuesday - LIFETIME/Politico Focus Groups of Undecided Women Tell All After California Debates

- Pollsters Celinda Lake and Kellyanne Conway Report Top Findings from Democratic and Republican Women's Focus Groups -

LOS ANGELES, Feb. 4 /PRNewswire-USNewswire/ -- How will women vote on Super Tuesday - and WHY? As part of a new partnership between Lifetime Networks and POLITICO, renowned pollsters Kellyanne Conway of the polling company(TM) inc., and Celinda Lake of Lake Research Partners facilitated focus groups of undecided women following Wednesday night's Republican Presidential debate and last night's Democratic Presidential debate. Here's what they learned:

   What the Republican Women Had to Say After the Republican Debate    -- They believed that Huckabee won the debate hands down.  His style and       on-camera presence were the deciders, but his stance on the issues was       not fully comprehended, even after watching the debate.    -- Personalities and debating styles were more memorable than positions       on the issues:  Women in the focus groups felt that McCain was "rude"       and "inappropriate"; Romney "arrogant" and "almost scarily perfect";       Huckabee, "sincere" and "believable."    -- The Hillary Factor:  An historic possibility, but not reason enough to       change parties or values.    -- A matter of faith:  Although not concerned about Huckabee's Baptist       roots, they were wary of Romney's Mormonism.    -- As the field thins, the plot thickens.  What these candidates say,       especially about the economy, and how they say it, will determine for       whom these women vote.     The Democratic Women's Reactions to the Democratic Debate    -- Women in the group felt the debate was less of a debate and more like       a "polite tea party."    -- Women across the group hold very positive views of both candidates.       The idea of an Obama/Clinton or Clinton/Obama ticket receives       unanimous excitement and support.  Overall, they see Obama and Clinton       as presenting a unified set of Democratic ideals that are in stark       contrast to the agenda espoused by President Bush and the Republican       candidates.    -- They are hungry for a change in leadership and strongly feel either       candidate would have the ability to take the country in a new and       positive direction.    -- They are tired of and frustrated with the negativity and mudslinging       of this campaign -- particularly on Bill Clinton's part -- and found       last night's positive debate to be a refreshing change of pace.    -- They see few significant distinctions between Obama and Clinton on       public policy issues.  Any differences are primarily in the means they       favor for reaching their common goals on issues like health care,       immigration reform, and Iraq.  Some give Obama an edge on Iraq given       his opposition from the beginning.  They say their decision is tough       and, in large part, they're making it on gut feelings, style, and       affinity or comfort with one candidate or the other.    

The focus groups were a project of a new partnership between Lifetime Networks, which includes Lifetime and Lifetime Movie Network -- the #1 and #2 channels for women -- and POLITICO, which has the largest circulation of any Capitol Hill newspaper and is a Nielsen NetRatings "Top 30 Newspaper Web Site."

On both nights, a diverse group of undecided women voters-one voting in the Republican primary and one voting in the Democratic primary-watched the debates at a studio in Beverly Hills and responded to the candidates' performances and positions on key issues.

In both written and video accounts on its website, http://www.politico.com/, POLITICO is carrying reports on the insights into the crucial women's vote gleaned from the focus group participants of all ages and backgrounds. Lifetime is also highlighting the focus groups on its website, http://www.mylifetime.com/, and providing a forum for visitors online to discuss their feedback on the debates and the upcoming Super Tuesday primaries.

The joint effort with POLITICO is part of Lifetime's award-winning Every Woman Counts campaign, first launched in 1992 and now in its fifth presidential election cycle, Every Woman Counts is the only public service campaign dedicated to encouraging women to speak out on the issues they care about most, vote and run for office. For the first time, the 2008 Every Woman Counts initiative will leverage the power of the #1 and #2 television networks' for women -- Lifetime and Lifetime Movie Network (LMN) -- and include the most extensive on-air programming, digital content and grassroots efforts to date. To expand the effort and reach women everywhere they live, work and play, Lifetime launched the first-ever Every Woman Counts media and advocacy coalition in partnership with REDBOOK, CosmoGIRL!, Marie Claire, celebrities, experts and hundreds of women's nonprofit organizations representing more than 15 million women from all sides of the political spectrum.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

FCMN Contact:

Source: Lifetime

CONTACT: Geralyn Lucas, +1-212-424-7066, lucas@lifetimetv.com, or Nancy
Bennett, 800-834-1110, nancy@nancybennett.info, both of Lifetime

Web site: http://www.lifetimetv.com/
http://mylifetime.com/
http://www.politico.com/

NOTE TO EDITORS: CALL TO SCHEDULE: Geralyn Lucas, 212-424-7066 or lucas@lifetimetv.com, or Nancy Bennett, 800-834-1110 or nancy@nancybennett.info; AVAILABLE FOR GUEST APPEARANCES AND INTERVIEWS: Democratic Pollster Celinda Lake & Republican Pollster Kellyanne Conway Lifetime Network executive & POLITICO reporter Focus Group participants (women voters willing to talk about their presidential choice and their reasons for choosing) /First Call Analyst:

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