Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports

Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports

NEW YORK, Jan. 18 /PRNewswire/ -- Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, The Nielsen Company reported today.

According to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, between February 2007 and January 15, 2008, the presidential candidates placed 19,191 television advertising spots in South Carolina. The Republican contenders (Mitt Romney, Ron Paul, John McCain, Duncan Hunter, Fred Thompson and Mike Huckabee) placed 57% of these ads, outspending the three remaining Democratic candidates (Barack Obama, Hillary Clinton and John Edwards) who have placed 43% of them. Almost half of the Republican ads were run by Mitt Romney, although in the closing days of the campaign he has been out-advertised by Huckabee, Paul and McCain.

South Carolina (The Charleston, Columbia, Greenville-Sparta-Asheville & Myrtle Beach-Florence

                                TV markets)                                                              Jan 1-  Total              Feb Mar Apr May Jun Jul Aug Sept Oct  Nov  Dec  15th Candidate   Candidates '07 '07 '07 '07 '07 '07 '07  '07 '07  '07  '07  '08  TV Spots    Barack   Obama(D)     0   0   0   0   0   0   0    0   0   24 1136  1649   2809    Hillary   Clinton(D)   0   0   0   0   0   0   0    0   0    1  397  1032   1430    John   Edwards(D)   0   0   0   0   0   0   0    0   0  730  289  4671   4088    Mitt   Romney(R)    1 259 153   0   0   0   0 1042 607  791 1846   558   5257    Ron Paul(R)  0   0   0   0   0   0   0    0   0    0    0  1019   1019    John   McCain(R)    0   0   0   0   0   0   0    0   0    0  275  1196   1471    Duncan   Hunter(R)    0   0  22   0   0   0   0    0   0    0    0     0     22    Fred   Thompson(R)  0   0   0   0   0   0   0    0   0  299  238   509   1046    Mike   Huckabee(R)  0   0   0   0   0   0   0    0   0    0  867  1182   2049     Source:  Nielsen Monitor-Plus    About The Nielsen Company  

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Laura Czaja of The Nielsen Company, +1-646-654-8681

Web site: http://www.nielsen.com/

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Profile: International Entertainment