'NFL PLAYERS Helmets Off: Lights, Camera, Action!' to Air Throughout the Month of January on FSN

'NFL PLAYERS Helmets Off: Lights, Camera, Action!' to Air Throughout the Month of January on FSN

WASHINGTON, Jan. 3 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Lights, Camera, Action!" the final episode of the 2007 "NFL PLAYERS Helmets Off" season. Created and produced by NFL PLAYERS, this half-hour program takes fans behind-the-scenes to find out which NFL players have the skills to dazzle audiences off the field during the making of four nationally-televised commercials.

Check out some of the NFL's biggest names, including Maurice Jones-Drew (Jacksonville), Matt Hasselbeck (Seattle), Todd Heap (Baltimore), Devin Hester (Chicago), Larry Johnson (Kansas City), LaDainian Tomlinson (San Diego), Jonathan Vilma (New York Jets), and DeMarcus Ware (Dallas), as they square off in a pick-up game at the park for the latest installment of the Campbell's Chunky Soup commercial. Hester then joins fellow NFL super sophomores Reggie Bush (New Orleans) and Vince Young (Tennessee) to impart words of wisdom to the rookies of 2007 for EA Sports' "NFL Madden 08" campaign.

With a little help from Hollywood, watch as Chicago Bears Brendon Ayanbadejo, Muhsin Muhammad, and Nathan Vasher team up with Reebok to transform sunny Southern California into the chilly confines of mid-winter Chicago. Finally, it's off to New Orleans, where Drew Brees, Marques Colston, and Deuce McAllister lead the Saints as they go marching into the New Orleans Superdome for Visa.

Tune in to see who shines the brightest and how each NFL player reacts to the Hollywood spotlight in "NFL PLAYERS Helmets Off: Lights, Camera, Action!" airing all month on FSN. Visit http://www.nflplayers.com/ to catch a sneak peek of the show and check your local listings for air dates and times.

ABOUT NFL PLAYERS: Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, visit http://www.nflplayers.com/.

(Regional broadcast schedule follows. For up-to-date schedule, please visit

                              NFLPLAYERS.com)                       NFL PLAYERS HELMETS OFF '07-'08 #6                          LIGHTS, CAMERA, ACTION!                                Length: 0:30    Network - Date - Time - Zone - L, D, R   FSN ARIZONA Thu - 01/03/2008 03:00 PM Mountain-Arizona Delay   FSN ARIZONA Sat - 01/12/2008 08:00 AM Mountain-Arizona Delay   FSN BAY AREA Thu - 01/03/2008 06:30 PM Pacific Delay   FSN BAY AREA Sat - 01/05/2008 08:00 AM Pacific Delay   FSN BAY AREA Sat - 01/12/2008 08:30 AM Pacific Repeat   FSN BAY AREA Sat - 01/19/2008 08:00 AM Pacific Repeat   FSN DETROIT Thu - 01/03/2008 03:00 PM Eastern Delay   FSN DETROIT Sat - 01/05/2008 01:00 PM Eastern Delay   FSN FLORIDA Thu - 01/03/2008 03:00 PM Eastern Delay   FSN FLORIDA Sat - 01/05/2008 01:00 PM Eastern Delay   FSN FLORIDA Sat - 01/12/2008 12:00 PM Eastern Repeat   FSN MIDWEST Wed - 01/02/2008 02:00 PM Central Repeat   FSN MIDWEST Thu - 01/03/2008 03:00 PM Central Delay   FSN MIDWEST Thu - 01/03/2008 07:30 PM Central Repeat   FSN MIDWEST (Non-Pacers) Thu - 01/03/2008 02:00 PM Central Repeat   FSN MIDWEST Sun - 01/06/2008 06:30 AM Central Delay   FSN MIDWEST Mon - 01/07/2008 06:30 AM Central Repeat   FSN MIDWEST Sat - 01/12/2008 06:30 PM Central Delay   FSN MIDWEST Tue - 01/15/2008 06:30 PM Central Repeat   FSN MIDWEST Wed - 01/16/2008 06:30 AM Central Repeat   FSN MIDWEST Thu - 01/17/2008 07:30 PM Central Repeat   FSN MIDWEST Tue - 01/22/2008 07:30 PM Central Repeat   FSN MIDWEST Wed - 01/30/2008 06:30 PM Central Repeat   FSN NEW YORK Thu - 01/03/2008 08:30 AM Eastern Repeat   FSN NEW YORK Thu - 01/03/2008 03:00 PM Eastern Delay   FSN NEW YORK Thu - 01/10/2008 05:00 PM Eastern Delay   FSN NEW YORK Fri - 01/25/2008 05:00 PM Eastern Repeat   FSN NEW YORK Sat - 01/26/2008 07:30 PM Eastern Repeat   FSN NORTH Thu - 01/03/2008 03:00 PM Central Delay   FSN NORTH Sat - 01/05/2008 10:00 PM Central Delay   FSN NORTH Sat - 01/12/2008 05:30 PM Central Delay   FSN NORTH Sat - 01/19/2008 12:30 PM Central Delay   FSN WISCONSIN Thu - 01/03/2008 03:00 PM Central Delay   FSN WISCONSIN Sat - 01/05/2008 12:30 PM Central Delay   FSN WISCONSIN Sat - 01/05/2008 10:00 PM Central Repeat   FSN WISCONSIN Sat - 01/12/2008 05:30 PM Central Delay   FSN WISCONSIN Sat - 01/19/2008 12:30 PM Central Delay   FSN NORTHWEST Wed - 01/02/2008 12:30 PM Pacific Repeat   FSN NORTHWEST Thu - 01/03/2008 03:00 PM Pacific Delay   FSN NORTHWEST Sat - 01/12/2008 02:30 AM Pacific Delay   FSN NORTHWEST Wed - 01/16/2008 12:30 PM Pacific Repeat   FSN NORTHWEST Wed - 01/30/2008 12:30 PM Pacific Repeat   FSN OHIO Thu - 01/03/2008 03:00 PM Eastern Delay   FSN OHIO (Non-Cavaliers) Wed - 01/16/2008 12:30 PM Eastern Repeat   FSN OHIO Sat - 01/26/2008 08:00 PM Eastern Repeat   FSN OHIO (Non Blue Jackets) Wed - 01/30/2008 12:30 PM Eastern Repeat   FSN PITTSBURGH Thu - 01/03/2008 03:00 PM Eastern Delay   FSN PITTSBURGH Sat - 01/19/2008 01:00 PM Eastern Delay   FSN ROCKY MOUNTAIN Thu - 01/03/2008 03:00 PM Mountain Delay   FSN ROCKY MOUNTAIN Sun - 01/06/2008 07:00 AM Mountain Delay   FSN SOUTH Thu - 01/03/2008 03:00 PM Eastern Delay   FSN SOUTH Sat - 01/05/2008 01:00 PM Eastern Delay   FSN SOUTHWEST Thu - 01/03/2008 03:00 PM Central Delay   FSN SOUTHWEST Sat - 01/05/2008 11:30 AM Central Delay   FSN WEST Thu - 01/03/2008 03:00 PM Pacific Delay   FSN WEST Sat - 01/05/2008 07:00 PM Pacific Delay   COMCAST MID ATLANTIC Sun - 01/06/2008 09:30 AM Eastern Delay   COMCAST MID ATLANTIC Mon - 01/07/2008 03:30 PM Eastern Repeat   COMCAST MID ATLANTIC Sun - 01/13/2008 09:30 AM Eastern Repeat   COMCAST MID ATLANTIC Mon - 01/14/2008 03:30 PM Eastern Repeat   COMCAST MID ATLANTIC Sun - 01/20/2008 09:30 AM Eastern Repeat   COMCAST MID ATLANTIC Mon - 01/21/2008 04:30 PM Eastern Repeat   COMCAST MID ATLANTIC Sun - 01/27/2008 09:30 AM Eastern Repeat   COMCAST MID ATLANTIC Mon - 01/28/2008 03:30 PM Eastern Repeat   COMCAST NEW ENGLAND Thu - 01/03/2008 03:00 PM Eastern Delay   COMCAST NEW ENGLAND Sat - 01/05/2008 06:00 PM Eastern Delay   COMCAST NEW ENGLAND Fri - 01/11/2008 05:00 PM Eastern Delay   COMCAST NEW ENGLAND Fri - 01/25/2008 02:00 PM Eastern Repeat   COMCAST NEW ENGLAND (Non-Celtics) Thu - 01/03/2008 08:30 AM Eastern Delay   COMCAST NEW ENGLAND (Non-Celtics) Wed - 01/30/2008 12:30 PM Eastern Repeat   COMCAST PHILADELPHIA Wed - 01/02/2008 07:30 PM Eastern Delay   COMCAST PHILADELPHIA Fri - 01/04/2008 11:30 AM Eastern Repeat   COMCAST PHILADELPHIA Tue - 01/08/2008 12:30 PM Eastern Delay   COMCAST PHILADELPHIA Fri - 01/11/2008 11:30 AM Eastern Repeat   COMCAST PHILADELPHIA Tue - 01/15/2008 12:30 PM Eastern Repeat   COMCAST CHICAGO Sun - 01/06/2008 01:00 PM Central Delay   COMCAST CHICAGO Sun - 01/13/2008 06:00 PM Central Repeat   COMCAST CHICAGO Thu - 01/31/2008 11:30 PM Central Repeat   SUN SPORTS Thu - 01/03/2008 07:00 PM Eastern Repeat   SUN SPORTS Mon - 01/07/2008 11:00 AM Eastern Delay   SUN SPORTS Fri - 01/11/2008 01:30 PM Eastern Repeat   SUN SPORTS Sun - 01/13/2008 03:00 AM Eastern Repeat   SUN SPORTS Mon - 01/14/2008 10:30 AM Eastern Repeat   SUN SPORTS Wed - 01/16/2008 09:00 AM Eastern Repeat   SUN SPORTS Thu - 01/17/2008 01:30 PM Eastern Repeat   SUN SPORTS Fri - 01/18/2008 02:00 AM Eastern Repeat   SUN SPORTS Sat - 01/19/2008 03:30 PM Eastern Repeat   SUN SPORTS Tue - 01/22/2008 10:30 AM Eastern Repeat   SUN SPORTS Fri - 01/25/2008 05:30 PM Eastern Repeat   SUN SPORTS Sun - 01/27/2008 11:00 PM Eastern Repeat   SUN SPORTS Mon - 01/28/2008 12:00 AM Eastern Repeat   SUN SPORTS Wed - 01/30/2008 05:30 AM Eastern Repeat  

First Call Analyst:
FCMN Contact:

Source: NFL PLAYERS

CONTACT: Lara Potter, Lara.Potter@nflplayers.com, +1-202-572-7460, or
Joanna Comfort, Joanna.Comfort@nflplayers.com, +1-202-756-9170, both of NFL
PLAYERS

Web site: http://www.nflplayers.com/

---

Profile: International Entertainment