MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLII!
MultiVu Video Feed: Get a Sneak Preview of Commercials Scheduled to Air During Super Bowl XLII!
SATELLITE FEED: Thursday, January 17th, 2008 1:00 PM - 1:15 PM ET Galaxy 26 C-Band Transponder 24 Downlink Freq: 4180 Horizontal NEWS: PREVIEW OF DORITOS AND G2 SUPER BOWL COMMERCIALS FORMAT: News Package With Extra Soundbites and B-roll. ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at http://www.prnewswire.com/broadcast/31028/press.shtml DORITOS: Three unsigned group and solo artists have been announced as finalists in the Doritos "Crash the Super Bowl" challenge! In Oct. 2007, Doritos invited undiscovered musicians across the country to submit an audio and video performance of an original song that is inspired by the artist's passion and creativity. After the "top ten" semi-finalists were selected by a panel of judges, online fan votes determined the top three finalists: Kina Grannis of Austin, Texas; Landon Austin of Dallas, Texas; and Nivla featuring P. Oberoi of New York, NY. Now through Jan. 27, fans can vote for their favorite artist at www.snackstrongproductions.com to determine which music act will have its original song air as a music video in a commercial break during the Super Bowl XLII broadcast on Feb. 3. Preview and access this video on Pathfire DMG: 31028 Search within the PR Newswire or MultiVu section by story ID # 31028 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com G2: Super Bowl XLII will mark the launch of G2, a new low-calorie lifestyle beverage from Gatorade to help keep athletes hydrated off the field so they are better prepared for competition. In late December, Gatorade launched a teaser effort for the G2 campaign, including :15 commercials that provide a sneak preview of the Super Bowl ads. The teaser ads feature the legs and feet of athletes walking in street clothes in urban environments, then under their feet, the street surfaces begin to transform into a baseball field. The Super Bowl commercials will reveal that athlete is Derek Jeter, and will provide viewers much more of the visual transformation of the urban environment into a sports landscape. The ads communicate that athletes often think about the game even when they're off the field of play. G2 is also committed to making a difference off the field -- between now and Feb. 3, for every visit to www.drinkG2.com, G2 will donate $1 to United Way up to $100,000. Preview and access this video on Pathfire DMG: 31349 Search within the PR Newswire or MultiVu section by story ID # 31349 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com B-ROLL INCLUDES: ** footage from Doritos and G2 Super Bowl ads ** SOUNDBITES: -- Theresa Howard, Reporter, USA Today (DORITOS & G2) -- Derek Jeter of the New York Yankees (G2) VIDEO PROVIDED BY: Frito Lay and The Gatorade Company FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800-653-5313 EXT. 3
PRNewswire -- Jan. 17
Source: Frito Lay and The Gatorade Company
Web site: http://www.snackstrongproductions.com/
http://www.drinkg2.com/
Profile: International Entertainment
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