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International Entertainment News

Tuesday, January 01, 2008

MSN and NBC's 'The Biggest Loser' Team Up to Launch 'The Biggest Loser' Million Pound Match-Up

MSN and NBC's 'The Biggest Loser' Team Up to Launch 'The Biggest Loser' Million Pound Match-Up

Starting today, Americans will have the opportunity to team up and compete in a nationwide effort to lose over 1 million pounds.

 REDMOND, Wash., Jan. 1 /PRNewswire-FirstCall/ --    Who:    MSN Health & Fitness and NBC's "The Biggest Loser" today announced           "The Biggest Loser" Million Pound Match-Up, a challenge to America           to lose 1 million pounds during the course of the show "The           Biggest Loser: Couples."   (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )    What:   From Jan. 1 to March 11, 2008, Americans will have the opportunity           to register with a workout partner on BiggestLoser.msn.com and           compete in "The Biggest Loser" Million Pound Match-Up, inspired by           NBC's "The Biggest Loser: Couples." Participants will be able to           test their fitness knowledge and receive expert fitness advice           from "The Biggest Loser" trainers Bob Harper and Jillian Michaels           as well as from MSN Health & Fitness experts, and will have the           chance to win daily prizes. Using Windows Live Spaces,           participants can document their weight loss journey, connect with           other participants in their area and help support each other in a           virtual community. The top five teams will win a trip to Los           Angeles for NBC's "The Biggest Loser: Couples" finale, and the           winning team will get a luxury fitness trip for two and a personal           trainer for a year.    Why:    To help inspire and motivate Americans, MSN Health & Fitness is           teaming up with NBC's "The Biggest Loser" to launch "The Biggest           Loser" Million Pound Match-Up to help provide a setting where           Americans can join with a partner to lose weight and have fun           while they do it.    Where:  Participants can visit http://biggestloser.msn.com/ to review full           rules and details and sign up for the sweepstakes. Representatives           of MSN and "The Biggest Loser" will be touring five cities --           Chicago, Houston, Miami, Wichita, Kan., and Mesa, Ariz. -- to help           raise awareness of obesity in the United States, promote the           sweepstakes and encourage Americans to participate.    About MSN and Windows Live  

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live are offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com/. Windows Live is available at http://www.live.com/. MSN is located on the Web at http://www.msn.com/. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.

About Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Microsoft

CONTACT: Rapid Response Team, Waggener Edstrom Worldwide,
+1-503-443-7070, rrt@waggeneredstrom.com, for Microsoft

Web site: http://www.microsoft.com/

NOTE TO EDITORS: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx .


Profile: International Entertainment

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