Kellogg School of Management Faculty and MBA Students Rank Super Bowl Advertisers

Kellogg School of Management Faculty and MBA Students Rank Super Bowl Advertisers

    Results of the fourth annual advertising review available immediately                         following Super Bowl XLII    WHAT:       For the fourth consecutive year, the Kellogg School of               Management Super Bowl Advertising Review will watch, analyze               and grade each ad during the Super Bowl.                During the Review, marketing faculty and students from the               Kellogg Marketing Club will gather in Evanston, Ill., rate the               advertisements on a series of academic criteria and develop a               final ranking of the most -- and least -- successful ads. Each               advertisement will be ranked on innovative criteria known as               ADPLAN, which was developed by Kellogg School faculty. The               acronym instructs viewers to account for each spot's               Attention, Distinction, Positioning, Linkage, Amplification               and Net equity. Results will be available immediately               following the broadcast.                Two members of the Kellogg School marketing faculty,               Professors Tim Calkins and Derek Rucker, will lead the Review,               and serve as non-biased resources to provide analysis of Super               Bowl advertising and answer questions before, during and after               the game.                --  How has increased popularity in DVRs and the writers'                   strike added to the Super Bowl's appeal to marketers?               --  How are Super Bowl advertising veterans and newcomers                   approaching the opportunity and audience differently?               --  Will Super Tuesday participating states see campaign ads?     WHO:        Professors Calkins and Rucker and participating students will               be available for media interviews and commentary the week               leading up to, during and immediately following Super Bowl               XLII.    WHERE:      The Kellogg School of Management               James L. Allen Center               2169 North Campus Drive      Open to media, please call ahead.               Evanston, IL 60208    WHEN:       Results will be available immediately following the broadcast               via PR Newswire and via e-mail and fax.               Professor Calkins, Professor Rucker and the students are               available for comment the week leading up to the Super Bowl.               They are also available until midnight EST (12:00 a.m.)               immediately following the game on Sunday, February 3, 2008,               and all day on Monday, February 4, 2008.    More info:  To schedule an interview or learn more about Professor               Calkins, Professor Rucker and the Kellogg Super Bowl               Advertising Review, contact Mavourneen Ryan or Meg Washburn at               the contact information below.               Visit the Review on the Web at               http://www.kellogg.northwestern.edu/news/superbowl/.     MEDIA CONTACTS:     Meg Washburn                             Mavourneen Ryan    Kellogg School of Management             Manning Selvage & Lee    Office:  847-491-5446                    Office:  312-861-5247    Mobile:  773-848-4461                    Mobile:  773-636-1577    m-washburn@kellogg.northwestern.edu      mavourneen.ryan@mslpr.com     During and immediately following Super Bowl XLII    Land line:  847-467-0290    Pager:  877-210-2324  

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Derek Rucker http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=71726 Tim Calkins http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=71725

PRNewswire -- Jan. 28
First Call Analyst:
FCMN Contact:

Source: Kellogg School of Management at Northwestern University

Web site: http://www.kellogg.northwestern.edu/news/superbowl

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Profile: International Entertainment