Comcast Super Bowl Survey Shows Fans Believe Tom Brady Will Look Best in HD, but Women More Likely to Give Manning Equal Favor

Comcast Super Bowl Survey Shows Fans Believe Tom Brady Will Look Best in HD, but Women More Likely to Give Manning Equal Favor

 PHILADELPHIA, Jan. 30 /PRNewswire/ --    WHAT:  With HDTVs being one of the hottest gifts this past holiday season          - it is fitting that Super Bowl parties are being planned and          attended based on the potential HD (High Definition) viewing          experience. A national consumer survey commissioned by Comcast last          week suggests that HD has even more prominence around the Super          Bowl than it did during a similar study in 2005.  The survey also          uncovered how Super Bowl viewing habits differ between men and          women.           Brady Wins the Quarterback Battle, But Manning and Brady Tie the          Women's Vote:  When asked who would look best in HD at the Super          Bowl, New England Patriots quarterback Tom Brady was the most          popular choice among six players, with 27 percent of the vote,          while Eli Manning of the New York Giants received a close 23          percent.  However, when broken down by gender, Eli Manning edges          Tom Brady by the slimmest of margins: among women, Manning tops          Brady 24 percent to 23 percent; among men, Brady tops Manning 31          percent to 23 percent.           Smith Leads MVPs in HD, But Namath Still Wins over Women:  The          survey asked Americans if they could go back in time and watch one          of the past Super Bowl MVPs play in high-def, 29 percent chose to          see Emmitt Smith of the Dallas Cowboys in Super Bowl XXXVIII.          Terry Bradshaw of the Pittsburgh Steelers in Super Bowl XIII came          in second (17 percent) and Joe Namath of the New York Jets in Super          Bowl III ranked third (16 percent).  However, "Broadway Joe" edged          out Bradshaw among women surveyed; Namath received with 18 percent          of the female vote, compared to Bradshaw's 14 percent, with Emmitt          Smith still topping the list at 29 percent.           Screen Size Matters More for Men:  When asked about the importance          of the size of the TV screen in selecting a place to watch the          Super Bowl, men and women differ.  Of the people who listed size as          the most important factor, 43 percent of respondents were men,          while only 28 percent of women chose size.           Super Bowl Commercials Attract More Women:  Respondents were asked          which parts of the game would be coolest to watch in HD.   More          women than men (24 percent vs. 17 percent) are looking forward to          the coolness factor of watching the famed Super Bowl commercials in          HD.  Overall, most people answered that the kick-off will be the          coolest part of the game to watch in HD (31 percent).    ABOUT: Comcast Corporation (NASDAQ:CMCSA)    (NASDAQ:CMCSK)     (http://www.comcast.com/)          is the nation's leading provider of entertainment, information and          communications products and services. With 24.2 million cable          customers, 12.9 million high-speed Internet customers, and 4.1          million voice customers, Comcast is principally involved in the          development, management and operation of broadband cable systems          and in the delivery of programming content.           Comcast's content networks and investments include E! Entertainment          Television, Style Network, The Golf Channel, VERSUS, G4, AZN          Television, PBS KIDS Sprout, TV One, ten regional Comcast          SportsNets and Comcast Interactive Media, which develops and          operates Comcast's Internet business. Comcast also has a majority          ownership in Comcast-Spectacor, whose major holdings include the          Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA          basketball team and two large multipurpose arenas in Philadelphia.    METHODOLOGY:  

This report presents the findings of a telephone survey conducted by Opinion Research Corporation's CARAVAN Services among a national probability sample of 1,006 adults comprising of 503 men and 503 women, 18 years of age and older, living in private households in the continental United States. Interviewing for this CARAVAN(R) Survey was completed during the period January 24-27, 2008. At the 95 percent confidence level, the margin of error is plus or minus three percentage points for the total sample.

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Source: Comcast Corporation

CONTACT: Tania Scheer of PainePR, +1-949-809-6782, tscheer@painepr.com,
for Comcast; or Chris Ellis of Comcast, +1-215-286-7771,
chris_ellis@comcast.com

Web site: http://www.comcast.com/

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Profile: International Entertainment