PlayPhone to Power Rick Dees' RICK.COM Ringtone Store and Mobile Promotions

PlayPhone to Power Rick Dees' RICK.COM Ringtone Store and Mobile Promotions

Ringtone Store To Feature Exclusive Rick Dees Content, Music, And More

LOS ANGELES and SAN JOSE, Calif., Dec. 21 /PRNewswire/ -- Entertainment personality Rick Dees today announced that RICK.COM has partnered with mobile media company, PlayPhone to exclusively power the RICK.COM Ringtone Store, which will feature Dees' new original ringtones, wallpapers, and videos as well as content created from Rick Dees' vast entertainment library. The ringtone store will also allow users to download a broad variety of music ringtones directly to their cell phones.

Not only does this partnering open the door for Dees to tap his full catalog of entertainment content as ringtones, it also allows listeners of his worldwide RICK DEES WEEKLY TOP 40 COUNTDOWN to download ringtones of all of the hits featured each week in the popular radio show directly to their mobile phones. The partnership also allows Rick Dees Ringtones to be exclusively available at mobile destination partner sites powered by PlayPhone such as Wal-Mart Mobile, RealArcade Mobile, ABC Mobile and many others.

"I'm thrilled to be partnered with PlayPhone!" said Dees. "PlayPhone continues to be an unparalleled leader in mobile entertainment; through them consumers are able to access great content from great partners. Now all the hits from the Countdown, plus new 'Deestones' and other 'fan favorites' -- including hilarious sports, stars, politicians and 'The Crazy Celebrity of the Week' -- will be as close as your mobile phone!"

"Rick Dees' legendary radio personality and original content present a huge opportunity for anyone with a mobile phone to have instant access to the music, sounds, games and hilarity that only Rick Dees can deliver," said Ron Czerny, chief executive officer, PlayPhone. "Our mission has always been to provide the best branded content to mobile consumers anywhere, and with the addition of a household brand such as The Weekly Top 40 Countdown, we're making good on that promise."

The RICK.COM online ringtone store invites you to text the keyword RD to 77888 for choice of ringtones from all of the hits featured on the RICK DEES WEEKLY TOP 40. The countdown kicks into high gear with THE RICK DEES WEEKLY TOP 40 YEAR END COUNTDOWN SPECIAL, airing on radio stations worldwide and at http://www.rick.com/ beginning December 22nd for two hit-filled weeks.

Rick Dees Holiday Ringtones also make their debut December 22. By simply texting RD to 77888, users get three flavors of Dees' "Merry Christmas Wherever You Are" ringtones, plus 28 new Holiday "Twisted Tones". As an added bonus, music enthusiasts of all ages can access a wide range of Christmas and holiday music ringtones, all featured on RICK.COM's three exclusive channels of Holiday and Christmas music.

"This could not have come at a better time for consumers," added Dees. "The convergence of Internet, digital content, and mobile devices is ready for hot new content that makes you laugh and feel good! Partnering with PlayPhone is the first of many exciting offerings we're bringing our listeners and visitors at RICK.COM. It's just the tip of the iceberg of what's on the way for 2008!"

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at http://www.playphone.com/ and powers subscription- based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

About Rick Dees and RICK.COM

Rick Dees has made an indelible mark in the world of radio and all media with his mix of innovative broadcasting and communication ventures. Heard each weekend on the world's longest running and most successfully syndicated countdown, "The Rick Dees Weekly Top 40", Dees weekly reaches millions of both domestic listeners and listeners around the globe in more than 165 countries, and streams 24/7/365 online at RICK.COM (http://www.rick.com/). Dees is also co-founder of the Fine Living Network, one of the fastest growing jewels within Scripps Networks' stable of lifestyle media channels. He also hosts a popular morning radio show on Emmis Broadcasting's MOVIN' 93.9 fm in Los Angeles from 5am to 10am daily.

First Call Analyst:
FCMN Contact:

Source: RICK.COM

CONTACT: Wendy Riehman of Dees Entertainment, Inc., +1-818-295-6455,
wriehman@rick.com; or Krys Grondorf of PlayPhone, +1-562-421-1842,
krys@playphone.com

Web site: http://www.rick.com/
http://www.playphone.com/

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Profile: International Entertainment