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Tuesday, December 11, 2007

The Nielsen Company Issues Top Ten U.S. Lists for 2007

The Nielsen Company Issues Top Ten U.S. Lists for 2007

NEW YORK, Dec. 11 /PRNewswire/ -- Today The Nielsen Company released a year-end look at the most popular trends among Americans during 2007. The Nielsen Company delivers and integrates the most comprehensive media and marketing measurement systems in the world. Media and consumer spending trends monitored by Nielsen include:

    * Television    * Internet    * Movies    * DVDs    * Music    * Mobile    * Books    * Consumer Purchasing Trends    * Advertisers    * Video Games     TELEVISION                 Top 10 TV Programs - Regularly Scheduled - 2007                                                            % of Homes in    Rank  Programs                            Network       U.S. (Rating)      1   AMERICAN IDOL-WEDNESDAY               FOX              17.3      2   AMERICAN IDOL-TUESDAY                 FOX              16.8      3   DANCING W/THE STARS-MON               ABC              13.2      4   DANCING W/STARS RESULT-TU             ABC              12.2      5   NBC SUNDAY NIGHT FOOTBALL             NBC              10.2      6   CSI                                   CBS              10.1      7   GREY'S ANATOMY-THU 9PM                ABC               9.2      7   SAMANTHA WHO?                         ABC               9.2      9   HOUSE                                 FOX               9.0     10   CSI: MIAMI                            CBS               8.9    Source: Nielsen Media Research     Note: Data from Jan 01, 2007 - Dec 02, 2007.  Household Ratings include           Live and Same Day timeshifted viewing.                    Top 10 TV Programs - Single Telecasts - 2007                                                             % of Homes in    Rank  Telecast                   Network  Date Aired     U.S. (Rating)      1   SUPER BOWL XLI               CBS     2/4/2007          42.6      2   SUPER BOWL XLI POST GAME     CBS     2/4/2007          28.1      3   ACADEMY AWARDS               ABC     2/25/2007         23.6      4   AMERICAN IDOL TUESDAY        FOX     1/16/2007         20.3      5   AMERICAN IDOL WEDNESDAY      FOX     1/17/2007         20.1      6   AMERICAN IDOL WEDNESDAY      FOX     1/24/2007         18.9      7   AMERICAN IDOL TUESDAY        FOX     1/30/2007         18.6      8   AMERICAN IDOL TUESDAY        FOX     2/6/2007          18.4      9   AMERICAN IDOL TUESDAY        FOX     1/23/2007         18.0      9   AMERICAN IDOL WEDNESDAY      FOX     1/31/2007         18.0    Source: Nielsen Media Research     Note: Data from Jan 01, 2007 - Dec 02, 2007.  Household Ratings include           Live and Same Day timeshifted viewing. Excludes telecasts under           5 minutes.                 Top 10 "Timeshifted" Primetime TV Programs - 2007                                                            % Increase    Rank  Programs                           Network       in Viewership      1   LOST                                 ABC             17.6%      1   HEROES                               NBC             17.6%      3   BIONIC WOMAN                         NBC             16.8%      4   PRIVATE PRACTICE                     ABC             16.2%      5   24                                   FOX             14.8%      6   SURVIVOR: CHINA                      CBS             14.6%      7   GREY'S ANATOMY-THU 9PM               ABC             11.8%      8   HOUSE                                FOX             10.8%      9   AMERICAN IDOL-TUESDAY                FOX              7.3%     10   AMERICAN IDOL-WEDNESDAY              FOX              6.2%    Source: Nielsen Media Research     Note: Data from Jan 01, 2007- Nov 18, 2007.  Percent Increase in           viewership is based on absolute difference between Live Household           Ratings and Live+7.     INTERNET                           Top 10 Websites in the U.S.                                                        Average Monthly      Rank   Brand                                   Unique Audience (000)       1     Google                                          110,002       2     Yahoo!                                          108,111       3     MSN/Windows Live                                 95,501       4     Microsoft                                        94,856       5     AOL Media Network                                91,653       6     Fox Interactive Media                            64,648       7     eBay                                             59,586       8     YouTube                                          49,815       9     Wikipedia                                        45,496       10    Apple                                            43,495    Source: Nielsen Online, NetView     Note: Data from January - October 2007                      Top 10 TV Programs "Buzzed" About Online      Rank   TV Programs                                     Buzz Index       1     My Name is Earl                                    100       2     American Idol                                       55       3     Grey's Anatomy                                      43       4     The Simpsons                                        40       5     West Wing                                           37       6     The Oprah Winfrey Show                              34       7     Lost                                                30       8     Sex And The City                                    22       9     House                                               21       10    Battlestar Galactica                                20    Source: Nielsen Online, Buzzmetrics     Note: Data from January 7 - December 10, 2007        Top U.S. Markets for Adults who have Read/Contributed to a Blog                           within the Past Month                                                 % of adults who have used                                                  the internet to read or                                                contribute to blogs within     Rank   Market                                   the past 30 days       1    Austin DMA                                       15       2    Portland DMA San Francisco/Oakland/San Jose      14       3    DMA                                              13       4    Seattle/Tacoma DMA                               13       5    Honolulu DMA                                     12       6    San Diego DMA                                    12       7    Dallas/Fort Worth DMA                            11       8    Columbus DMA                                     11       9    Nashville DMA                                    11      10    Colorado Springs/Pueblo DMA                      11             National Average                                  8    Source: Scarborough Research, Scarborough USA+ Release 1 2007           (Current Release)     MOVIES             Top 10 Box Office - All Theatrical - thru Dec 9, 2007                                                      Cumulative   Rank   Title                       Distributor     Total US$    Open Date     1    SPIDER-MAN 3                Sony           336,530,303   05/04/2007     2    SHREK THE THIRD             Paramount      321,012,359   05/18/2007     3    TRANSFORMERS                Paramount      319,071,806   07/03/2007     4    PIRATES OF THE CARIBBEAN:          AT WORLD'S END              Disney         309,420,425   05/25/2007     5    HARRY POTTER AND THE ORDER          OF THE PHOENIX              Warner Bros.   292,000,866   07/11/2007     6    THE BOURNE ULTIMATUM        Universal      227,471,070   08/03/2007     7    300                         Warner Bros.   210,614,939   03/09/2007     8    RATATOUILLE                 Disney         206,435,493   06/29/2007     9    THE SIMPSONS MOVIE          Fox            183,106,242   07/27/2007    10    WILD HOGS                   Disney         168,273,550   03/02/2007    Source: Nielsen EDI / The Hollywood Reporter     Note: Data from Jan 1 - Dec 9, 2007, US and Canada Only. Traditionally,           box office sales see significant increases during the holidays                  Top 10 Box Office - Sequels - thru Dec 9, 2007                                                      Cumulative   Rank   Title                       Distributor     Total US$    Open Date     1    SPIDER-MAN 3                Sony           336,530,303   05/04/2007     2    SHREK THE THIRD             Paramount      321,012,359   05/18/2007     3    PIRATES OF THE CARIBBEAN:          END AT WORLD'S END          Disney         309,420,425   05/25/2007     4    HARRY POTTER AND THE ORDER          OF THE PHOENIX              Warner Bros.   292,000,866   07/11/2007     5    THE BOURNE ULTIMATUM        Universal      227,471,070   08/03/2007     6    RUSH HOUR 3                 New Line       140,125,968   08/10/2007     7    LIVE FREE OR DIE HARD       Fox            134,529,403   06/27/2007     8    FANTASTIC FOUR: RISE OF          THE SILVER SURFER           Fox            131,921,738   06/15/2007     9    OCEAN'S THIRTEEN            Warner Bros.   117,154,724   06/08/2007    10    EVAN ALMIGHTY               Universal      100,462,298   06/22/2007    Source: Nielsen EDI / The Hollywood Reporter     Note: Data from Jan 1 - Dec 9, 2007, US and Canada Only. Traditionally,           box office sales see significant increases during the holidays                       Top U.S. Markets for Avid Movie Goers*                                                  % of adults who attended                                                   the movies four or more                                                    times during the past    Rank  Markets                                       three months      1   Salt Lake City DMA                                 16      2   Miami/Ft. Lauderdale DMA                           14      3   El Paso DMA                                        14      4   San Francisco/Oakland/San Jose DMA                 14      5   Los Angeles DMA                                    13      6   Austin DMA                                         12      7   San Diego DMA                                      12      8   West Palm Beach/Fort Pierce DMA                    12      9   Las Vegas DMA                                      11     10   Fresno/Visalia DMA                                 11           National Average                                    8     Source: Scarborough Research, Scarborough USA+ Release 1 2007     * Avid movie goer is someone who attended the movies four or more      times during the past three months.     DVDs                      Top 10 DVD Sales - thru Nov 18, 2007                                                                     Retail                                                                    Release   Rank   Title                       Distributor                     Date     1    Happy Feet                  Warner Home Video             03-27-07     2    Transformers                Paramount                     10-16-07     3    300                         Warner Home Video             07-31-07     4    Night at the Museum         20th Century Fox Home Ent     04-24-07     5    The Departed                Warner Home Video             02-13-07     6    Ratatouille                 Disney/Buena Vista Home Vid   11-06-07     7    Casino Royale               Sony Pictures Home Ent        03-13-07     8    Shrek the Third             Paramount Home Video          11-13-07     9    Wild Hogs                   Disney/Buena Vista Home Vid   08-14-07    10    The Pursuit of Happyness    Sony Pictures Home Ent        03-27-07    Source: Nielsen VideoScan     Note: Data from Jan 1 - Nov. 18, 2007; several key 4Q titles have not           yet been released as of Nov. 18.  Based on aggregate disc (incl.           Blu-ray & HD DVD) unit sales. Does not include sales from           Wal-Mart. Most other sell-through retailers are included.                       Top U.S. Markets for DVD Purchasers*                                                    % of adults who belong to                                                    a HHLD that has purchased                                                    a pre-recorded DVD during     Rank    Markets                                      the past year      1      Salt Lake City DMA                                73      2      Colorado Springs/Pueblo DMA                       65      3      Las Vegas DMA                                     64             Norfolk/Portsmouth/Newport News      4      DMA                                               64      5      Columbus DMA                                      64      6      Denver DMA                                        63      7      Phoenix DMA                                       62      8      Oklahoma City DMA                                 62      9      Spokane DMA                                       62      10     Tulsa DMA                                         62              National Average                                  59    Source: Scarborough Research, Scarborough USA+ Release 1 2007     * DVD Purchasers are those adults who belong to a HHLD that has purchased      a pre-recorded during the past year     MUSIC                         Top 10 Albums - thru Dec 2, 2007     Rank   Artist                                      Album       1    HIGH SCHOOL MUSICAL 2                       SOUNDTRACK       2    DAUGHTRY                                    DAUGHTRY       3    LINKIN PARK                                 MINUTES TO MIDNIGHT       4    HANNAH MONTANA 2: MEET MILEY CYRUS          SOUNDTRACK       5    FERGIE                                      DUTCHESS       6    EAGLES                                      LONG ROAD OUT OF EDEN       7    KANYE WEST                                  GRADUATION       8    NICKELBACK                                  ALL THE RIGHT REASONS       9    AKON                                        KONVICTED      10    JOSH GROBAN                                 NOEL    Source: Billboard 200 / Nielsen SoundScan     Note: Data from Jan 1 - Dec 2 2007. Traditionally, album sales see           significant increases during the holidays.             Top 10 Most Digitally Downloaded Songs - thru Dec 2, 2007      Rank   Song                              Artist       1    CRANK THAT (SOULJA BOY)           SOULJA BOY TELL'EM       2    BIG GIRLS DON'T CRY               FERGIE       3    SWEET ESCAPE                      GWEN STEFANI       4    MAKES ME WONDER                   MAROON 5       5    HEY THERE DELILAH                 PLAIN WHITE T'S       6    WAY I ARE                         TIMBALAND       7    BUY U A DRANK (SHAWTY SNAPPIN')   T-PAIN FEATURING YUNG JOC       8    STRONGER                          KANYE WEST       9    CUPID'S CHOKEHOLD (FEATURING            PATRICK STUMP)                    GYM CLASS HEROES      10    APOLOGIZE                         TIMBALAND FEAT. ONEREPUBLIC    Source: Billboard Hot Digital Songs / Nielsen SoundScan     Note: Data from Jan 1 - Dec 2 2007. Traditionally, Digital Download           sales see significant increases during the holidays.             Top 10 Most Played Songs on the Radio - thru Dec 2, 2007                                                                  # of Times    Rank  Songs                      Artist                         on Radio     1    Buy U A Drank (Shawty          Snappin')                  T-Pain Feat. Yung Joc           365,000     2    Say It Right               Nelly Furtado                   364,000     3    Irreplaceable /          Irreemplazable             Beyonce                         363,000     4    Big Girls Don't Cry        Fergie                          360,000     5    The Sweet Escape           Gwen Stefani Feat. Akon         355,000     6    It's Not Over              Daughtry                        338,000     7    Before He Cheats           Carrie Underwood                334,000     8    Umbrella                   Rihanna Feat. Jay-Z             328,000     9    How To Save A Life         Fray                            314,000     10   Home                       Daughtry                        299,000    Source: Billboard Hot 100 Airplay / Nielsen BDS     Note: Data from Jan 1 - Dec 2 2007              Top U.S. Markets for Adults who have Downloaded Music/              Listen to Audio Clips Online within the Past Month                                                    % of adults who download                                                    music/listen to audio                                                   clips online within the    Rank   Markets                                        past month     1     Austin DMA                                         23     2     Salt Lake City DMA                                 21     3     San Diego DMA                                      21     4     San Francisco/Oakland/San Jose DMA                 20     5     New York DMA                                       18     6     Atlanta DMA                                        18     7     Chicago DMA                                        18     8     Houston DMA                                        18     9     Washington, D.C. DMA                               17     10    Los Angeles DMA                                    17            National Average                                   15    Source: Scarborough Research, Scarborough USA+ Release 1 2007     MOBILE                      Top 10 Mastertones - thru Dec 2, 2007     Rank    Artist                        Title      1     T-Pain                        Buy U A Drank      2     Mims                          This Is Why I'm Hot      3     Soulja Boy Tell 'Em           Crank That (Soulja Boy)      4     Shop Boyz                     Party Like A Rock Star      5     Akon                          Don't Matter      6     Huey                          Pop, Lock & Drop It      7     Hurricane Chris               A Bay Bay      8     Sean Kingston                 Beautiful Girls      9     Nickelback                    Rockstar     10     R. Kelly                      I'm A Flirt    Source: Billboard Hot RingMasters / Nielsen RingScan     Note: Data from Jan 1 - Dec 2, 2007. Master Ringtones play 20-30 seconds           of the originally recorded song and are tracked separately from           polyphonic ringtones which are digital replications of songs.           Traditionally, Mastertone sales see significant increases during           the holidays.                Top 10 Internet Brands Accessed via a Mobile Device                                                 Average Monthly Unique    Rank   Mobile Internet Brand                      Audience (000)     1     Yahoo!                                       16,563     2     Google                                       10,829     3     MSN                                           9,276     4     AOL                                           6,481     5     The Weather Channel                           6,409     6     CNN                                           5,962     7     ESPN                                          4,902     8     MapQuest                                      3,685     9     FOX                                           2,613     10    CitySearch                                    2,370    Source: Nielsen Mobile, Mobile Internet Report     Note: Data from January - October 2007, U.S. Only.                      Top 10 U.S. Markets for Text Messaging*                                              % of adults who use the text                                              messaging feature on their    Rank    Markets                                   cell phone      1     Houston DMA                                  38      2     Austin DMA                                   38      3     Washington, D.C. DMA                         38      4     Miami/Ft. Lauderdale DMA                     37      5     Atlanta DMA                                  37      6     Salt Lake City DMA                           36      7     Seattle/Tacoma DMA                           36      8     San Diego DMA                                36      9     El Paso DMA                                  36     10     New York DMA                                 35             National Average                             31    Source: Scarborough Research, Scarborough USA+ Release 1 2007           (Current 6 months only)     * Text messaging: Those consumers who used the text messaging feature      on their cell phone     BOOKS              Top 10 Book Sales - Adult Fiction - thru Nov 25, 2007                                                                   Publication   Rank Title                Author            Publisher              Date     1  A Thousand Splendid        Suns                 Khaled Hosseini   Penguin Books         6/1/2007     2  The Kite Runner      Khaled Hosseini   Penguin Books         1/1/2003     3  The Memory Keeper's        Daughter             Kim Edwards       Penguin Books         6/1/2006     4  Water for Elephants  Sara Gruen        Workman Publishing    5/1/2007     5  The Road             Cormac McCarthy   Random House          3/1/2007                             Jeffrey     6  Middlesex            Eugenides         St Martin's Press     6/1/2007     7  Playing for Pizza    John Grisham      Random House          9/1/2007     8  The Quickie          James Patterson   Hachette Book Group   7/1/2007     9  The 6th Target       James Patterson   Hachette Book Group   5/1/2007    10  Lean Mean Thirteen   Janet Evanovich   St Martin's Press     6/1/2007    Source: Nielsen BookScan.     Note: Sales from Jan 1 - Nov 25, 2007.  Data does not include sales from           Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book           sales see significant increases during the holidays.             Top 10 Book Sales - Adult Non Fiction - thru Nov 25, 2007                                                                  Publication   Rank  Title                      Author        Publisher              Date      1   The Secret                 Rhonda Byrne  Simon & Schuster  11/1/2006     2   Eat, Pray, Love            Elizabeth                                    Gilbert       Penguin Books      2/1/2007     3   The Dangerous Book for         Boys                       Conn Iggulden Harper Collins     5/1/2007     4   You: On a Diet: The        Michael F.         Owner's Manual             Roizen        Simon & Schuster  10/1/2006     5   The Glass Castle: A Memoir Jeannette                                    Walls         Simon & Schuster   1/1/2006     6   The Measure of a Man: A    Sidney         Spiritual Autobiography    Poitier       Harper Collins     1/1/2007     7   The Best Life Diet         Bob Greene    Simon & Schuster  12/1/2006     8   You: Staying Young: The    Michael F.         Owner's Manual             Roizen        Simon & Schuster  10/1/2007     9   A Long Way Gone: Memoirs   Ishmael       Farrar Straus         of a Boy Soldier           Beah          Giroux             2/1/2007    10   90 Minutes in Heaven: A         True Story of Life & Death Don Piper     Baker Book         9/1/2004    Source: Nielsen BookScan.     Note: Sales from Jan 1 - Nov 25, 2007.  Data does not include sales from           Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book           sales see significant increases during the holidays.     Top 10 Audio Book Sales - Includes Adult and Juvenile - thru Nov 25, 2007                                                                   Publication   Rank  Title                       Author       Publisher            Date      1   The Secret                  Rhonda Byrne Simon & Schuster  11/1/2006     2   Harry Potter and the         Deathly Hallows             J.K. Rowling Random House       7/1/2007     3   Become a Better You:  7         Keys To Improving Your      Joel         Life Every Day              Osteen       Simon & Schuster  10/1/2007     4   The Secret: Universal         Mind Meditation             Kelly Howell Brain Sync        12/1/2006     5   Complete Spanish: The       Language         Basics (CD)                 Living       Random House       7/1/2005     6   The Law of Attraction:         The Basics of the Teachings         of  Esther Abraham          Hicks        Hay House          9/1/2006     7   Harry Potter and the         Half- Blood Prince          J.K. Rowling Random House       7/1/2005     8   Your Best Life Now: 7         Steps to Living at Your     Joel         Hachette Book         Full Potential              Osteen       Group             10/1/2004     9   You: On a Diet: The         Michael F.         Owner's Manual              Roizen       Simon & Schuster  10/1/2006     10   A Thousand Spendid Suns     Khaled                                     Hosseini     Simon & Schuster   5/1/2007    Source: Nielsen BookScan.     Note: Sales from Jan 1 - Nov 25, 2007.  Data does not include sales from           Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book           sales see significant increases during the holidays.     Consumer Purchasing Trends                       Top 10 Consumer Packaged Goods (CPG)                            Purchased by U.S. Homes                                                    Percent of homes who                                                  purchased each category    Rank  Category                                    within past year      1   Fresh Bread                                       97%      2   Refrigerated Milk                                 95%      3   Toilet Tissue                                     93%      4   Fresh Eggs                                        93%      5   Cookies                                           93%      6   Ready-to-Eat Cereal                               92%      7   Canned Soup                                       91%      8   Chocolate Candy                                   91%      9   Potato Chips                                      88%     10   Batteries                                         86%    Source: Homescan(R) Consumer Facts, a service of The Nielsen Company     Note: The percentage of U.S. households who purchased at least once           during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.                        Top 10 Consumer Package Goods (CPG)                           Sold in U.S. Retail Stores    Rank  Category                                      Dollars Sold      1   Carbonated Soft Drinks                       $17.6 Billion      2   Refrigerated Milk                            $12.8 Billion      3   Cigarettes                                    $7.8 Billion      4   Ready-to-Eat Cereal                           $7.7 Billion      5   Fresh Bread                                   $7.7 Billion      6   Prerecorded Video Products                    $6.6 Billion      7   Still/Non-Carbonated Bottled Water            $6.0 Billion      8   Toilet Tissue                                 $5.3 Billion      9   Light Beer                                    $5.1 Billion     10   Cookies                                       $4.9 Billion    Source: Nielsen Strategic Planner(TM) and Nielsen Wal-Mart Channel,           services of The Nielsen Company     Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including           Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks           Ending November 3, 2007.     ADVERTISERS        Top 10 Advertisers - by U.S. Spending on Traditional Media - 2007                                                                      06 vs 07    Rank  Advertisers                       Ad $ Spent               % Change      1   Procter & Gamble Co             $2,620,380,692                  1      2   General Motors Corp             $1,364,245,780                -22      3   AT& T Inc.                      $1,348,474,678                 -4      4   Ford Motor Co                   $1,205,737,433                 -4      5   Verizon Communications Inc.     $1,013,007,761                 -1      6   Johnson & Johnson               $1,004,745,365                -11      7   Time Warner Inc.                  $987,705,224                 -5      8   Toyota Motor Corp                 $910,901,802                 -7      9   Kraft Foods Inc                   $878,982,592                  1     10   Cerberus Capital Management LP    $865,140,131                -11    Source: Nielsen Monitor-Plus     Note: Data from Jan 1-Sept 30, 2007.  Based on spending estimates in the           following media: Network TV, National Cable TV, Spot TV,           Syndicated TV, Spanish-Language TV, Nat'l/Local Magazine,           Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat'l/Local           Newspapers (display ads only), Nat'l/Local Sunday Supplements.          Top 10 Brands:  Product Placement, Broadcast Network TV - 2007                                                              Total # of    Rank  Brand                                              Occurrences      1   COCA-COLA SOFT DRINKS                                 3123      2   24 HOUR FITNESS CTRS-CLUBS                            1432      3   CHEF REVIVAL APPAREL                                  1257      4   PUSSY CAT DOLLS LOUNGE NIGHTCLUBS                     1055      5   DELL COMPUTER SYSTEMS                                  755      6   NIKE APPAREL                                           735      7   CHICAGO BEARS FOOTBALL TEAM                            650      8   NIKE SPORT FOOTWEAR                                    587      9   HEWLETT-PACKARD COMPUTER SYSTEMS                       579     10   MACK CML TRK                                           432    Source: Nielsen Product Placement Service, Place*Views     Note: Data from Jan 1 - November 25, 2007        Top 10 Programs:  Product Placement, Broadcast Network TV - 2007                                                              Total # of     Rank   TV Program                   Network             Occurrences       1    AMERICAN IDOL                FOX                    4349       2    FAST CARS & SUPERSTARS       ABC                    3231            EXTREME MAKEOVER HOME       3    EDITION                      ABC                    2476       4    AMERICA'S NEXT TOP MODEL     CW                     2462       5    THE BIGGEST LOSER            NBC                    2393       6    DEAL OR NO DEAL              NBC                    2028       7    PUSSYCAT DOLLS PRESENT       CW                     1934       8    AMAZING RACE ALL STARS       CBS                    1893       9    HELL'S KITCHEN               FOX                    1755      10    BEAUTY AND THE GEEK          CW                     1718    Source: Nielsen Product Placement Service, Place*Views     Note: Data from Jan 1 - November 25, 2007     VIDEO GAMES                Top 10 PC Game Titles in the U.S. - April-Nov 2007                                                                  Avg Minutes                                                                   Played Per   Rank  Game Title              Publisher                 AU%        Week     1   World of Warcraft       Blizzard Entertainment   0.792       1023     2   Sims, The               Electronic Arts Inc.     0.177        298     3   RuneScape               Jagex Ltd.               0.147        688     4   Halo: Combat Evolved    Microsoft Game Studios   0.145        451     4   Halo 2                  Microsoft Game Studios   0.131        466     6   Counter-Strike          Sierra Studios           0.114        504     7   Sims 2, The             Electronic Arts Inc.     0.110        387     8   Madden NFL 07           Electronic Arts Inc.     0.103        407     9   Grand Theft Auto        ASC Games                0.084        399    10   Counter-Strike: Source  Valve                    0.077        550    Source: Nielsen Games     Note: Data from April through Nov 2007.  AU% is the percent of PC Gamers           playing title in the average minute.                              Video Game Console Usage                              April-November 2007    Rank    Console                                 Usage Minutes %      1     PlayStation 2                                42.2      2     Xbox                                         13.9      3     Xbox 360                                     11.8      4     GameCube                                      7.1      5     Wii                                           5.5      6     PlayStation 3                                 2.5      7     Other                                        17.1    Source: Nielsen Games     Note: Data from April through Nov 2007.  Usage Minutes % is the percent           of all measured console minutes.  'Other' consists of any other           console systems found in the home.    About The Nielsen Company  

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Source: The Nielsen Company

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Mobile: Jeff McAndrews, +1-323-817-1250, or Nielsen Games: Karen Gyimesi,
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Profile: International Entertainment

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