SIRIUS Announces that Ford and Mercury Brands Targeting Approximately 70% Factory Penetration

SIRIUS Announces that Ford and Mercury Brands Targeting Approximately 70% Factory Penetration

Ford Motor Company and SIRIUS Extend Relationship

NEW YORK, Nov. 27 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) today announced that Ford and Mercury brands are targeting approximately 70% factory penetration of SIRIUS radios beginning with the 2009 Model Year vehicles, which will be available next year at dealers.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )

"We are delighted that Ford has decided to both significantly increase the SIRIUS factory penetration and in addition extend its relationship with SIRIUS, enabling future Ford buyers to experience the Best Radio on Radio," said Mel Karmazin, CEO of SIRIUS. "Ford and SIRIUS are both dedicated to providing our customers the best audio entertainment possible. Now, Ford buyers can be assured that our two companies will continue to work together to make the driving experience as pleasurable as possible."

Over 1,000,000 Ford, Lincoln and Mercury brand vehicles have already been shipped with factory-installed SIRIUS radios. Lincoln began offering SIRIUS as standard equipment in 2008 Model Year vehicles. Recently, Ford launched SIRIUS on its new Focus. The addition of the Focus brings to 23 the number of Ford, Lincoln, and Mercury vehicle lines offering SIRIUS as factory-installed equipment. SIRIUS equipped vehicles will be packaged with a six-month prepaid subscription.

Land Rover offers SIRIUS as standard equipment on the Range Rover and the Range Rover Sport. Volvo, Jaguar and Mazda offer SIRIUS as a factory or port installed option on various vehicles.

SIRIUS also announced it has signed an agreement with Ford Motor Company that extends its relationship. All Ford brands, including Ford, Lincoln, Mercury, Land Rover, Jaguar, Volvo, and Mazda, are covered by the agreement.

About SIRIUS

SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL and NBA, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.

SIRIUS Backseat TV(TM) is the first ever live in-vehicle rear seat entertainment featuring three channels of children's TV programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.

SIRIUS products for the car, truck, home, RV and boat are available in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.

   Media Contact:   Sal Resendez   SIRIUS   646-313-2405   sresendez@siriusradio.com    Patrick Reilly   SIRIUS   212 901 6646   preilly@siriusradio.com  

First Call Analyst:
FCMN Contact: sresendez@siriusradio.com

PHOTO: Newscom: http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125

Source: SIRIUS Satellite Radio

CONTACT: Sal Resendez, +1-646-313-2405, or sresendez@siriusradio.com, or
Patrick Reilly, +1-212-901-6646, or preilly@siriusradio.com, both of SIRIUS
Satellite Radio

Web site: http://www.sirius.com/

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Profile: International Entertainment