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Tuesday, November 06, 2007

Sandra Lee, TV Host and Best-Selling Life and Style Author, Shares Personal Journey of Survival and Determination in a New Memoir, Made From Scratch

Sandra Lee, TV Host and Best-Selling Life and Style Author, Shares Personal Journey of Survival and Determination in a New Memoir, Made From Scratch

The true story of how Sandra Lee went from being raised on food stamps to starring in her own TV show, Semi-Homemade Cooking, on the Food Network - a portion of the book's proceeds are being donated to America's Second Harvest, the nation's largest domestic hunger-relief organization

NEW YORK, Nov. 6 /PRNewswire/ -- Sandra Lee, life and style expert, best-selling author, host of the popular television program "Semi-Homemade Cooking" on the Food Network, is coming forward with a very personal story. For the first time Sandra Lee reveals the true story of a childhood filled with poverty, neglect and abuse setting the background for an uplifting story of determination and survival. Made From Scratch, a memoir by Sandra Lee, will be released today (Meredith Books; retail price: $24.95), offering a rare glimpse into the life of the woman behind the phenomenal success of Semi-Homemade.

"I didn't need to write this book to make a living," explains Sandra Lee, CEO, Semi-Homemade. "I wrote this book to help others make a life."

Made From Scratch will resonate with anyone who has faced adversity to overcome challenges and persevere. Sandra is stunningly open about her abusive childhood and the responsibility thrust upon her at an early age to be the caretaker of her family, including four younger siblings. Through a series of tragedies and challenges, she shares how she painfully discovered many valuable life lessons.

Thanks to the guidance of her grandmother, Sandra learned to be a self-sufficient, independent woman. She moved to Wisconsin at 15 to live with her father. After an unexpected tragedy the fallout from his mistakes required her to get her own apartment while still in high school. At 21, Sandra moved to Los Angeles, where she found tremendous professional success, launching her first product line, Kurtain Kraft. Working with the gritty resolve and make-do skills she learned as a child, she became a millionaire by the time she was 25, only to lose her fortune before the age of 30 and have to start all over again. Sandra started Semi-Homemade, smarter and wiser from her past mistakes, and has never looked back.

Now dedicated to helping others through various charities and foundations, a portion of the proceeds of Made From Scratch will be donated to a cause that hits close to home for Sandra, America's Second Harvest -- The Nation's Food Bank Network. This organization is the nation's largest hunger-relief organization operating in all 50 states, District of Columbia and Puerto Rico with over 200 member food banks and food-rescue operations.

Sandra is committed to aiding and inspiring people to reach their dreams. Her unforgettable story will make you laugh, cry, think, and embrace the grace and glory in every day. Sometimes feisty but always sincere, Made From Scratch has all of the ingredients that make up the recipe of a courageous life and a remarkable success.

Sandra Lee Semi-Homemade

Semi-Homemade is a media company that revolutionizes the way people think about creating from scratch. With its trademark 70/30 philosophy, which combines 70% ready-made products with 30% fresh and creative touches, Semi-Homemade allows anyone to take 100% of the credit for something that looks, feels or tastes as if it were made completely from scratch.

Sandra Lee, an internationally-acclaimed life and style expert and a New York Times and Amazon.com best-selling author, has become the advocate for the over-extended homemaker. With 13 books to her credit, she is the host of a top-rated TV show, Semi-Homemade Cooking, on the Food Network. In addition to her memoir, there will be three new cooking and entertaining books released in November 2007: Semi-Homemade Cooking 3, 20-Minute Meals 2, and Slow Cooker 2. Sandra resides in Los Angeles and New York City.

First Call Analyst:
FCMN Contact:

Source: SLSH Enterprises, Inc.

CONTACT: Jennifer Perciballi, Senior Vice President, Communications,
+1-212-758-4896, jennifer@semihomemade.com, or Savina Perez, Manager,
Communications, +1-212-758-4896, savina@semihomemade.com, both of SLSH
Enterprises, Inc.

Web site: http://www.semihomemade.com/


Profile: International Entertainment

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