Lingerie Bowl V Set to Partner With Sole National Advertiser

Lingerie Bowl V Set to Partner With Sole National Advertiser

SUPER BOWL XLII ADS ARE 95% SOLD-OUT

'IF THE ADS BOMB, THERE'S ALWAYS THE LINGERIE BOWL' CNN, Krysten Crawford

'FOOTBALL FANATICS - ADD THIS TO HALFTIME ACTIVITIES' -NEW YORK POST, Michael Starr

http://www.lingeriebowl.com

HOLLYWOOD, Calif., Nov. 8 /PRNewswire/ -- Horizon P. Inc. announced today that this year's halftime extravaganza will prominently feature one sole advertiser. In previous seasons the lingerie bowl broadcasts have included 4-5 marketers from the automotive, dot com, movie studios, consumer electronics, energy drink, video game and apparel categories. "The super bowl although a great platform for advertisers, is very cluttered with over sixty (30) second units many across the same categories competing for the public's attention. We have created an environment in which our sole 2008 advertiser will be woven into the fabric of the broadcast drawing every marketers most coveted demo of young adults 18-34," said Creator & Executive Producer Mitchell Mortaza.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071108/LATH183 )

In simply four seasons the lingerie bowl has become 'Must-See' TV for super bowl viewers around the world. "Along with your group of friends, beer and potato chips the lingerie bowl has become a must-have for any super bowl party," added Mortaza.

The super bowl XLII halftime alternative will air live from a secret location in Arizona on Sunday February 3, 2008. The broadcast will be delivered via television, broadband and mobile with real-time MVP voting. Viewers will be entertained with supermodels playing full-contact tackle football, celebrities, former/current NFL greats and a surprise reunion during the coin-toss.

Due to the commercial success of the lingerie bowl franchise, horizon productions has formed the Lingerie Football League (LFL) which will be kicking off September 5, 2008 across ten major US markets. LFL games will be played alongside the NFL season on Friday nights. The league as well as each of the ten franchises will be formally announced in March 2008.

Horizon Productions, established in 2003, is a full-service, Hollywood-based entertainment company engaged in the development of alternative film and TV, as well as talent packaging, event production media/sponsorship management.

    CONTACT     Christopher Martin    Horizon Productions    P 323.337.9010 EXT 3112    martinc@horizonprod.tv     Linnea Sisting    Horizon Productions    P 323.337.9010 EXT 3118    sistingl@horizonprod.tv  

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071108/LATH183
PRN Photo Desk, photodesk@prnewswire.com

Source: Horizon P. Inc.

CONTACT: Christopher Martin, +1-323-337-9010, ext. 3112,
martinc@horizonprod.tv, or Linnea Sisting, +1-323-337-9010, ext. 3118,
sistingl@horizonprod.tv, both of Horizon Productions

Web site: http://www.lingeriebowl.com/

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Profile: International Entertainment