Jewelry Television Brings Viewers to School

Jewelry Television Brings Viewers to School

Jewel School Featuring Renowned Jewelry Designer Debuts November 8

KNOXVILLE, Tenn., Nov. 7 /PRNewswire/ -- Jewelry Television(TM) (JTV) has something in store for fashionistas and crafters who love jewelry. Jewel School, the network's first-ever instructional DVD, will be available to jewelry enthusiasts beginning November 8. The "Basic Wire Wrapping" DVD provides step-by-step instructions from artist, master teacher and jewelry designer, Dale "Cougar" Armstrong. Armstrong introduces the ancient art of wire wrap jewelry making by teaching basic wire wrapping techniques that, when combined with imagination, transform cabochon cut gemstones into beautiful one-of-a-kind pieces of wearable art. Each DVD is accompanied by a wire wrap kit that contains all necessary tools and supplies to follow along and create Armstrong's projects.

"Crafting something as expressive as a piece of jewelry is personally satisfying, a great stress reliever, and a way to be productive and creative at the same time," comments Armstrong. "From the novice to the advanced, people of all ages and from all lifestyles can learn how to easily create their own accessories by watching Jewel School and using just a few hand-held tools. My hope is that people will watch and get the creative juices flowing, and then continue developing their own personal designs."

"Our Jewel School kit is the most comprehensive in the market place," explains Joyce Richman, vice president of broadcast content for JTV. "There is no DVD out there that offers step-by-step instruction for three wire-wrapping projects at this price point. We have discovered that women have a strong appetite for creating jewelry that expresses personal style and we are a delivering a product that creates an outlet for that creativity," said Richman.

JTV show host Dawn Tesh will introduce the "Basic Wire Wrapping" kit to JTV shoppers on November 8 at noon EST. It will also be available at www.jtv.com for $99.99, compared to a retail value of $200.

A second DVD kit will be introduced in 2008, featuring artist Linda Kline and some of her precious metal clay (PMC) jewelry creations.

About Jewelry Television(TM)

Jewelry Television(TM) is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(TM) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households. www.jtv.com is the 5th largest online jewelry store according to Internet Retailer.

Industry experts host Jewelry Television(TM) programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television(TM) shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television's revenues are approximately $530 million. In 2006, the East Tennessee Business Journal named Jewelry Television(TM) one of the best places to work and Business Tennessee magazine ranked it as one of the fastest growing privately held companies in the state.

First Call Analyst:
FCMN Contact:

Source: Jewelry Television

CONTACT: Media, Kelly Fletcher of Jewelry Television, +1-865-806-0996,
kelly.fletcher@jtv.com

Web site: http://www.jtv.com/

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Profile: International Entertainment