From Universal Studios Home Entertainment: 'Bring It On: In It To Win It'

From Universal Studios Home Entertainment: 'Bring It On: In It To Win It'

'Bring It On' is Back With High-Flying Fun, Hot Music and No-Holds-Barred Competition

The All-New, High-Energy Comedy Premieres Exclusively On DVD December 18, 2007

UNIVERSAL CITY, Calif., Nov. 26 /PRNewswire/ -- Featuring hot young stars, daring athletics and high-impact competition with just a dash of romance, "Bring It On: In It to Win It" leaps onto DVD December 18, 2007 with all the spunk, attitude and fun you won't want to miss. Presented by Universal Studios Home Entertainment Family Productions and Beacon Pictures, this latest installment of the hugely successful cheerleading franchise stars Ashley Benson ("Days of Our Lives"), Cassie Scerbo ("Slumber Party Girls"), Jennifer Tisdale ("The Suite Life of Zack and Cody"), Michael Copon ("One Tree Hill") Kierstin Koppel (Sydney White), and in their feature film debuts, Anniese Taylor Dendy and Noel Areizaga. Directed by Steve Rash ("Bring It On: All or Nothing," "Can't Buy Me Love"), "Bring It On: In It To Win It" features even more gravity defying, high-energy cheerleading routines from master choreographer Tony "Tony G" Gonzales. The movie is also loaded with hot music including "He Said, She Said" from Ashley Tisdale's new CD from Warner Bros. Records "Headstrong".

With a loyal audience of hip admirers who have been fans since the original theatrical release, the successful property has resulted in over $250 million in home entertainment sales in North America alone. "Bring It On: In It To Win It" follows in the footsteps of the extraordinarily successful "Bring It On: All Or Nothing," which along with fellow Universal DVD Original releases "American Pie Presents Band Camp," "American Pie Presents The Naked Mile" and "Bring It On Again" make up four of the top five non-family DVD premieres of all time.

"With 'Bring It On: In It To Win It,' we've taken the franchise to a whole new level, pumping up the athletics, competition and excitement," said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. "The films' hallmarks-fresh young talent, cutting-edge music, groundbreaking choreography and compelling stories-have been integral to the continuing success of Universal's DVD Originals(TM) line."

   The DVD is priced at $29.98 SRP.     High Steppin' Fun with "Bring It on: In It to Win It" BONUS FEATURES  

Bring It On: In It To Win It delivers more high-energy fun with all-new original DVD bonus features including:

   -- DELETED SCENES   -- LIGHTS, CAMERA, BRING IT!:  Get a behind-the-scenes look at the making      of the film from auditions and cheer camp through production.   -- EAST COAST PROPER:  Choreographer Tony G and the East Coast Jets teach      their techniques of the trade.   -- WEST COAST FLAIR:  Tony G's back with the Sharks to show the viewer how      to dance West Coast style.   -- THE RUMBLE WITH TONY G:  Watch the Sharks and the Jets 'rumble' with      the new cheers they've learned.   -- CHEER OFF! LEARN HOW TO CHEER WITH TONY G: Learn how to do a cheer with      Tony G and the actors from the film.                      http://www.myyearbook.com/bringiton                                   SYNOPSIS  

In "Bring It On: In It To Win It," Southern California high-school senior Carson (Ashley Benson) arrives at the all-important "Cheer Camp Nationals" determined to lead her squad, the West High Sharks, to victory. But chic New Yorker Brooke (Cassie Scerbo) and her team, the East High Jets, are equally steadfast in their pursuit of the competition's coveted "Spirit Stick." As tension mounts between the two rival squads, Carson falls for fellow cheerleader Penn (Michael Copon), not realizing he's a Jet. When Brooke discovers the budding romance, she raises the stakes by challenging Carson to a one-on-one cheer-off. A spectacular "cheer fighting" sequence erupts into a no-holds-barred brawl and cheerleaders on both sides are suspended from the competition. With their dreams of taking home the top prize all but shattered, the leaders of both squads realize they'll have to take drastic measures to stay in the game.

   CAST & FILMMAKERS   Director: Steve Rash   Written By: Alyson Fouse, Elena Song   Produced By:  Wayne Morris   Executive Produced By: Armyan Bernstein and Charlie Lyons   Director of Photography: Levie Isaacks   Production Designer: Mark Garner   Edited By: Tony Lombardo   Costume Designer: Beverly Safier   Original Music By: Transcenders  

Cast: Ashley Benson, Cassie Scerbo, Jennifer Tisdale, Michael Copon, Kierstin Koppel, Anniese Taylor Dendy, Noel Areizaga

   FEATURE TECHNICAL INFORMATION    DVD   Street Date: December 18, 2007   Copyright: 2007 Universal Studios. All Rights Reserved.   Price:  $29.98 SRP   Selection Number:  63101316 widescreen; 63101315 full-screen   Running Time:  1 hour 30 Minutes   Layers: Dual Layer   Aspect Ratio: Anamorphic Widescreen 1.78:1; Full Screen 1.33:1   Rating: PG-13 for language, suggestive content and rude humor   Technical Info:     -- English: Dolby Digital 5.1, Subtitles     -- Spanish: Dolby Digital 5.1, Subtitles     -- French: Dolby Digital 5.1, Subtitles    

For artwork, please log on to our website at http://www.ushepublicity.com/ or fax your request to Universal Studios Home Entertainment Publicity at (818) 866-0226.

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (http://www.universalstudios.com/). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

   CONTACTS   Universal Studios Home Entertainment   Michelle Slavich   Director of Publicity   (818) 777-5344   Michelle.Slavich@nbcuni.com    Kelly Castell   Manager, Broadcast Publicity   (818) 777-0549   Kelly.Castell@nbcuni.com    Nicole Canizales   Manager, Online Publicity   (818) 777-0115   Nicole.Canizales@nbcuni.com    Scott Lyons   Manager, Print Publicity   (818) 777-0523   Scott.Lyons@nbcuni.com  

First Call Analyst:
FCMN Contact:

Source: Universal Studios Home Entertainment

CONTACT: Michelle Slavich, Director of Publicity, +1-818-777-5344,
Michelle.Slavich@nbcuni.com, or Kelly Castell, Manager, Broadcast Publicity,
+1-818-777-0549, Kelly.Castell@nbcuni.com, or Nicole Canizales, Manager,
Online Publicity, +1-818-777-0115, Nicole.Canizales@nbcuni.com, or Scott
Lyons, Manager, Print Publicity, +1-818-777-0523, Scott.Lyons@nbcuni.com, all
of Universal Studios Home Entertainment

Web site: http://www.myyearbook.com/bringiton

---

Profile: International Entertainment