Scott Mann Joins Outdoor Channel as VP of Outdoor Affinity Marketing

Scott Mann Joins Outdoor Channel as VP of Outdoor Affinity Marketing

Avid Outdoorsman Brings Marketing Partnership Expertise to Cable Network

TEMECULA, Calif., Oct. 4 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, has named Scott Mann to the new position of vice president, outdoor affinity marketing. In this newly created role, Mann will be the network's liaison with the outdoor industry, leveraging relationships into long-term, multifaceted strategic partnerships. He brings 20 years of marketing and business development experience to the network, including successful stints as the founder of two sports marketing agencies.

"Scott has fantastic partnership marketing acumen and is a key hire in our quest to solidify and expand our key relationships in the traditional outdoor arena," said Outdoor Channel COO Tom Hornish. "His contacts in the outdoor industry, combined with his own personal passion for the outdoors, will bring us powerful new partnerships and promotional tie-ins across a wide spectrum."

Before joining Outdoor Channel, Mann worked at PRC, a customer relationship solution business and arm of IAC Interactive Corp., where he was director of business development. An avid hunter, fisherman, skier and golfer, Mann also founded sports marketing agency SKM Associates in 1995, developing a multi-million-dollar business over the next six years, representing the Denver Nuggets, Vail Resorts, Bull Riders Only, Jackson Hole Ski Resort, John Elway and the American Golf Association. Earlier in his career, he had founded National Sports, Inc., which helped fund and develop the National Hunting and Fishing Association and Pro Journey Travel.

While majoring in business management at Colorado State, Mann also played on the school's basketball team. He later played one season in the NBA with the Golden State Warriors.

"My passion has always been the development of strategic marketing partnerships," said Mann. "As an avid outdoorsman, I'm looking forward to maximizing Outdoor Channel's marketing outreach to numerous outdoor affinity groups."

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq GM: OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact:
Web site: http://www.outdoorchannel.com
http://www.outdoorchannel.tv

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, Inc.,
+1-310-784-1040, Erica@bobgoldpr.com, for Outdoor Channel

---

Profile: International Entertainment