ROO Group Enhances Content Offerings Aimed at $79 Billion Online Travel Market Through Partnership with GeoBeats, Inc.

ROO Group Enhances Content Offerings Aimed at $79 Billion Online Travel Market Through Partnership with GeoBeats, Inc.

International video travel guide gains global reach with premier online video solutions provider

NEW YORK, Oct. 8 /PRNewswire-FirstCall/ -- ROO Group (BULLETIN BOARD: RGRP) , a global leader in online video solutions for content providers, advertisers, and Web sites, today announced a content partnership with GeoBeats, Inc., the premier video travel guide for international destinations. With a third of consumers researching and planning travel online this year, the partnership significantly strengthens ROO's position in the fast-growing, $79 billion online travel industry by expanding its travel channel with compelling international programming.

"GeoBeats' video content for the travel industry is some of the freshest and most valuable available today," said Robert Petty, CEO, ROO Group. "GeoBeats journalists are locals who provide the on-the-ground tips and insights that can't be found in any traditional travel book or Web site. By expanding our travel library with this kind of unique, compelling video content ROO can greatly enhance users' travel experiences, add value for customers seeking to serve this growing market and continue to fulfill our commitment to offering the best in content distribution across the board."

GeoBeats works with local filmmakers from around the globe to develop short films on a broad array of popular and off-the-beaten-track international destinations. The films provide the expert insight that only locals can offer travelers along with beneath-the-surface glimpses of hundreds of fascinating destinations. The GeoBeats model is a unique combination of professionally generated content and citizen journalism that enriches the travel experience for prospective and veteran travelers alike. With a library of over 500 guides produced for more than 30 destinations, GeoBeats continually provides additions and updates to videos as destinations are revisited.

"We are a company that specializes in being 'in-the-know' about both popular and emerging destinations, and we needed a video provider who could bring our content to the widest possible global audience," said GeoBeats' CEO Ashish Khurana. "ROO Group's peerless distribution capabilities to both domestic and international premium news outlets will help us reach new audiences worldwide and provide them with a dynamic means of navigating and enjoying new destinations."

ROO is one of the largest syndicators of premium content on the Web. The company has designed its vast content collection to satisfy the growing consumer demand for specific Web content in topic areas including news, travel, healthcare, lifestyle and more. GeoBeats joins a stellar roster of ROO travel content partners that includes Lonely Planet; Watch Mojo, Travelago; Soma Travel and Veg TV.

About ROO

ROO Group Inc. (BULLETIN BOARD: RGRP) through its 100% subsidiary ROO Media Corporation, is a global service provider enabling businesses to leverage their digital media assets and provide an enhanced user experience. The company's proprietary platform, the ROO Video Exchange, simultaneously services multiple video channels, audience segments and advertisers and, as such, has become a leading platform in content aggregation, distribution and targeted advertising. ROO's unique ability to offer a "many-to-many" service has helped secure its position as the service provider of choice for companies seeking effective strategies for monetizing digital media assets. The company also operates an advertising agency business specializing in a variety of media and services including direct marketing, brand planning and identity, and media buying and packaging. ROO has offices in the United States, United Kingdom, and Australia. For additional information, please visit the Company's Web site at www.roo.com.

About GeoBeats

GeoBeats, Inc. produces and distributes high quality video travel guides for popular destinations around the world. Due to its alliance with local filmmakers in over 30 countries, GeoBeats provides travelers an in-depth view of their next destination, resulting in cost savings and a more enjoyable vacation. For more information about GeoBeats, visit http://www.geobeats.com/.

FCMN Contact: boonshoft@braincomm.com

Source: ROO GROUP

CONTACT: Scott Cianciulli, cianciulli@braincomm.com, or Jeanne-Marie
Baron, baron@braincomm.com, both of Brainerd Communicators, Inc.,
+1-212-986-6667

Web site: http://www.roo.com/
http://www.geobeats.com/

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Profile: International Entertainment